# Optical Illusion Alcohol Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes By Amelia Roblin | Published 2015-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/optical-illusion-alcohol References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/nonexistent-vodka-concept.html) & [behance.net](https://www.behance.net/gallery/21033047/Nonexistent-Vodka) With several of these [optical illusion alcohol bottles](https://www.trendhunter.com/trends/rimowa-original-cabin-optical) arranged side-by-side on the liquor store shelf, you mightn't be able to distinguish one from the next. In an unexpected game of camouflage, designers Pavla Chuykina, Galima Akhmetzyanova and Pavel Gubin have found a way to hypnotize shoppers into buying this brand. Actually a concept for the fictional Nonexistent Vodka brand, this packaging scheme demonstrates a healthy serving of creative freedom. The three flavors of tomato, honey and mint are expressed through vivid red, yellow and teal colors that juxtapose with black ink for truly mesmerizing patterns. You can barely tell how many spirit bottles are before you, and you'll get dizzy trying to figure it out. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 71% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Optical Illusion Packaging:** Developing packaging designs that employ optical illusions to create mesmerizing patterns and user interest in otherwise nondescript products. - **Creative Freedom in Packaging Design:** Adopting non-traditional packaging concepts that provide creative freedom with color, combination, and presentation choices for unique and mesmerizing product displays. - **Brand Identity Through Packaging:** Creating a distinct, memorable, and differentiable brand through innovative packaging designs that capture the attention of shoppers and create intrigue around the brand. ### Industries Being Reshaped - **Alcohol:** Employing unique, visually stunning packaging to distinguish otherwise common alcoholic beverages from their competitors and attract more customers to the brand. - **Consumer Packaged Goods:** Developing innovative packaging designs that capture the attention of customers, create excitement around the brand, and help overcome market saturation. - **Marketing and Advertising:** Helping brands stand out in cluttered market spaces through unique and attention-grabbing packaging that differentiates their products from the competition and increases consumer interest. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Colorless Canned Cocktails](https://www.trendhunter.com/trends/ghost-labs.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Ready-to-Drink Clarified Cocktails](https://www.trendhunter.com/trends/invisible-cocktail.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md)