# Slender Eyewear Collections The SUPER Fall/Winter 2014 Optical Collection Features Minimal Appeal By Tana Makmanee | Published 2014-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/optical-collection References: [highsnobiety](http://www.highsnobiety.com/2014/09/25/super-fallwinter-2014-optical-collection/) & [retrosuperfuture](http://retrosuperfuture.com/default/collections/fw2014-62.html) Bringing an air of contemporary appeal to traditional eyewear lenses, the SUPER Fall/Winter 2014 Optical Collection features clean minimal aesthetics and designs, creating a simplistic overall appearance. SUPER, an Italian eyeglass label, offers up collection of eyewear designs that has 15 different pieces, all with varying finishes, weights and styles. While big name brands often feature their logo or signature design in bold print, the SUPER collection has chosen to take a more refined approach, using simple yet elegantly crafted designs to create a sophisticated overall appeal. Perfect for anyone looking to add some simple yet luxuriously crafted additions to their eyewear collection, the SUPER Fall/Winter 2014 Optical Collection will definitely have you feeling ready to hit the streets in style. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimal Eyewear Design:** Creating eyewear designs with clean, minimal aesthetics and simplistic overall appearance, disrupting traditional eyewear lenses. - **Simple Luxury Eyewear:** Crafting simple, yet luxuriously designed eyewear that appeals to consumers looking for understated elegance. - **Reimagining Traditional Eyewear:** Innovating by taking a refined approach to eyewear design that opts for minimalism over big logos and bold prints. ### Who This Affects Most - **Eyewear:** The eyewear industry can disrupt the traditional designs by creating eyewear pieces that are minimal, simple and sophisticated. - **Fashion Retail:** Fashion retailers can take advantage of the trend for simple and elegant eyewear designs that appeal to consumers looking for understated luxury. - **Luxury Goods:** Luxury goods companies can apply the trend for minimalism and elegance to their product offerings, appealing to consumers looking for high-end products with a clean and refined aesthetic. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md)