# Optical Art Museums The Museum of Illusions Opens its Doors in Zagreb, Croatia By Jana Pijak | Published 2015-06-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/optical-art-museum References: [buro247.hr](http://www.buro247.hr/kultura/vijesti/zagreb-dobio-muzej-iluzija.html) A stunning optical art museum has just opened its doors in Zagreb, Croatia and is home to a sensory experience that will leave a lasting impression on its visitors. In addition to educating visitors about the history of [Op Art](https://www.trendhunter.com/trends/otto-studio), this institution also plays with one's perception and features visually intriguing elements like upside-down rooms that appear to be floating freely. Challenging one's mind, Zagreb's museum of illusion is not only cleverly designed but is also experiential and even features a shop that offers souvenirs, 3D lighting products as well as a unique toy range. Appealing to the senses, this intriguing optical art museum is a must-see for tourists with an appreciation for art and is a spot that will appeal to all ages. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Optical Art Museums:** The rise of optical art museums around the world offers opportunities for the development of new sensory experiences and merchandise sales. - **Experiential Education:** The incorporation of interactive and educational elements into museums offers the potential for new and unique learning experiences. - **Visual Illusion Technology:** Advancements in visual illusion technology and 3D lighting products offer opportunities for innovative and interactive museum exhibitions. ### Where This Applies - **Tourism:** Optical art museums like the one in Zagreb, Croatia, provide an opportunity for the tourism industry to attract travelers seeking unique and interactive cultural experiences. - **Retail and Merchandise:** The museum of illusions' souvenir shop and distinct toy range offer opportunities for retail businesses looking to capitalize on the popularity of optical art museums. - **Art and Design:** The incorporation of optical art and visual illusion elements into traditional art and design fields offer opportunities for innovation and new forms of creative expression. ## Related on Trend Hunter - [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md) - [Optical Illusion Mirrors](https://www.trendhunter.com/trends/hooptical.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Kinetic Optical Illusion Puzzles](https://www.trendhunter.com/trends/the-woodflow.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Responsive Light Museums](https://www.trendhunter.com/trends/phenomena.md)