# Upcycled Coffee-Based Scrubs This Environmentally Friendly Brand Optiat Offers Scented Body Scrubs By Mishal Omar | Published 2017-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/optiat References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/optiat.html) & [studiomore](http://www.studiomore.co.uk/) The brand Optiat is based in London, England and was conceived when its founder sought to create skincare that was high in quality while being environmentally friendly. The founder chose to use discarded coffee grounds as the main component of the collection, as they are in endless supply and contribute to the waste that is taking over the world today. The Optiat products come in the form of a [series of scrubs](https://www.trendhunter.com/trends/summer-daydream), all of which are made with discarded coffee grounds. The collection features a variety of scents including lemongrass, peppermint, vanilla and mandarin. These scents were designed for different purposes, such as treating hangovers and encouraging sleep. Optiat's scrub collection proves that even cosmetic brands are capable of [upcycling discarded waste](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask) to their advantage and the advantage of the environment. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Skincare:** The rise of skincare brands utilizing discarded materials to create eco-friendly products. - **Coffee-inspired Products:** The growing popularity of consumer goods made from repurposed coffee grounds, offering unique sensory experiences. - **Sustainable Cosmetics:** A trend towards environmentally-conscious beauty products that prioritize upcycling and waste reduction. ### Where This Applies - **Skincare:** The skincare industry can explore the use of upcycled materials to create innovative and sustainable products. - **Consumer Goods:** The consumer goods industry can tap into the demand for coffee-based products by repurposing discarded coffee grounds in various creative ways. - **Beauty:** The beauty industry can take inspiration from Optiat's approach to create eco-friendly cosmetics using alternative ingredients. ## Related on Trend Hunter - [Upcycled Coffee By-Products](https://www.trendhunter.com/trends/kaffe-bueno.md) - [Upcycled Fruit Skincare](https://www.trendhunter.com/trends/upcycled-skincare.md) - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Coconut Oil Body Scrubs](https://www.trendhunter.com/trends/coconut-oil-body-scrub.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Cosmetics Coffee Collaborations](https://www.trendhunter.com/trends/grind-x-beauty-pie.md)