# The Big Ompire Oprah Opens First Store By Ayman | Published 2008-02-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/oprah-opens-store References: [showbizspy](http://www.showbizspy.com/2008/02/09/oprah-winfrey-opens-her-first-retail-store-in-the-us/) Super super rich and famous talk show queen Oprah Winfrey has opened her first store in Chicago, Illinois. The 5,500 square-foot store offers approximately 900 products, including the star's favourite books, music, and clothes - all with the Oprah label. A statement from Winfrey's publicist claims the shop is a "speciality store full of merchandise that represents the style and taste Oprah celebrates and shares on 'The Oprah Winfrey Show'." “The interior was created to evoke a loft-like urban feel with exposed ceiling along with the extensive use of bamboo wood, brushed metals and green chocolate-flaked marble.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Merchandise:** Disruptive innovation opportunity: Create specialized stores for other celebrities to sell their branded products and merchandise. - **Curated Retail Experiences:** Disruptive innovation opportunity: Develop unique retail stores that offer carefully selected products that align with a specific theme or personality. - **Personal Branding:** Disruptive innovation opportunity: Create platforms or services that help individuals build and monetize their personal brands through selling their own products. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Incorporate celebrity partnerships to enhance the in-store shopping experience and drive sales. - **Entertainment:** Disruptive innovation opportunity: Develop new revenue streams for celebrities by launching their own physical stores to sell branded products. - **E-commerce:** Disruptive innovation opportunity: Leverage online platforms to facilitate the sale of celebrity-endorsed merchandise and products. ## Related on Trend Hunter - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Celebrity-Starring Livestream Events](https://www.trendhunter.com/trends/talkshoplive.md) - [Italian Fashion Flagship Stores](https://www.trendhunter.com/trends/italian-fashion.md) - [DTC Kitchenware Stores](https://www.trendhunter.com/trends/our-place.md) - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md)