# Magic Magazine Messages Opium Infinity Cover Will Reveal New Words Ever 100 Years By Andrew Robichaud | Published 2009-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/opium-infinity References: [psfk](http://www.psfk.com/2009/06/the-slowest-story-ever-told.html) & [opiummagazine](http://www.opiummagazine.com/) The idea of the “Slowest Story Ever Told,” is one of the most innovative but ridiculous ideas I’ve ever heard. The idea behind it is a story that reads itself to you (meaning you can’t cheat). While all that sounds nifty, the catch is that the story is hidden beneath [ink layers](https://www.trendhunter.com/trends/dehydrating-book) of Opium’s Infinity issue. The nine-word story will be revealed word by word until the story is completed. Each word is covered in a thicker ink layer than the one before it. "The ink is designed to break down as it is exposed to [ultraviolet light](https://www.trendhunter.com/trends/the-outside-book) and if Keats’ calculations are correct this will occur at a rate of one word per century," PSFK explains. The total reading time of [the magazine cover](https://www.trendhunter.com/trends/twentynine-zine) amounts to an entire millennium (so don’t ever count on knowing what it says). Once again, both amazingly interesting but a little crazy. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 8% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Slowest Story Ever Told:** Opportunity for creating long-lasting, immersive storytelling experiences by revealing a story word by word over a long period of time using innovative ink technologies. - **Hidden Message Magazines:** Disruptive innovation opportunity to create interactive magazine covers that require time and effort to reveal hidden messages, engaging readers in a unique way. - **Ultraviolet Ink Technologies:** Innovative use of ultraviolet ink technologies to create time-releasing, durable ink layers that break down and reveal content over an extended period, presenting new possibilities in various industries. ### Where This Applies - **Publishing:** Publishing industry can explore the concept of slow-revealing stories to create immersive reading experiences, attracting readers who enjoy unique storytelling methods. - **Printing:** Printing companies can leverage the development of innovative ink technologies to create customized products, such as hidden message magazines, catering to consumer demand for interactive and engaging print media. - **Advertising and Marketing:** Advertising agencies can harness the idea of hidden message magazines to create attention-grabbing campaigns that require audience interaction and offer a unique brand experience. ## Related on Trend Hunter - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Printed Fortune Clocks](https://www.trendhunter.com/trends/houracle.md) - [Calm Reading Clocks](https://www.trendhunter.com/trends/novellamate.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md)