# Nail Polish Restaurant Partnerships OPI and Wingstop Partnered to Encourage Manicures and Snacking By Michael Hemsworth | Published 2025-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/opi-and-wingstop References: [qsrmagazine](https://www.qsrmagazine.com/news/opi-rapidry-quick-dry-nail-polish-and-wingstop-team-up-for-snack-in-60-challenge/) & [wingstop](https://www.wingstop.com)  [OPI](https://www.trendhunter.com/trends/opi-x-wicked) and [Wingstop](https://www.trendhunter.com/trends/wingstop-drop) have announced a new partnership that encourages consumers to give themselves a manicure and order themselves a snack at the same time. The partnership puts the OPI Rapidly Quick-Dry Nail Polish in the spotlight that's formulated to created a flaw-free manicure in just 60-seconds to eliminate the need to spend extended periods waiting for it to dry. Wingstop is thus encouraging consumers to place an order for a variety cooked-to-order favorites after their manicure has dried as part of the Snack in :60 Challenge. CMO North America for Wella Lori Pantel spoke on the OPI and Wingstop partnership saying, "After seeing countless videos on social media of fans expressing their smudge-stration, we knew we needed to answer their demands and deliver an innovation that clapped back at smudges. [RapiDry](https://www.trendhunter.com/trends/opi-rapidry) Quick-Dry Nail Polish does just that, and our collaboration with the iconic Gen-Z favorite Wingstop during Big Game season invites fans to indulge in their favorite game day snack just seconds after painting their nails.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 75% | Activity: 87% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Quick-dry Beauty Products:** The rise of quick-dry beauty products is revolutionizing the cosmetic industry by reducing wait times for consumers, thus enhancing convenience and user experience. - **Cross-industry Collaborations:** Cross-industry collaborations are creating unique consumer experiences, blending beauty and food to capture diverse market segments. - **Social Media-inspired Initiatives:** Brands leveraging social media trends are driving engagement and innovation, responding to consumer feedback with tailored product offerings. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is seeing a surge in demand for products that offer rapid application and drying, prioritizing consumer time efficiency. - **Fast-casual Dining:** Fast-casual dining is evolving through unique partnerships, aiming to provide memorable experiences by linking culinary experiences with lifestyle activities. - **Social Media Marketing:** Social media marketing is gaining traction as brands use viral content to strategically align product launches and consumer interactions. ## Related on Trend Hunter - [Performance-Driven Nail Care Collabs](https://www.trendhunter.com/trends/official-nail-partner.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Quick-Dry Nail Polishes](https://www.trendhunter.com/trends/opi-rapidry.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [Fantastical Nail Polish Collections](https://www.trendhunter.com/trends/opi-x-wicked.md) - [Cheesy Snack Nail Polishes](https://www.trendhunter.com/trends/cheez-it-x-nails-inc.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md)