# Concierge E-Commerce Apps The Operator App Brings the Personalized In-Store Experience Online By Alyson Wyers | Published 2015-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/operator-app References: [techcrunch](http://techcrunch.com/2015/04/22/the-request-network/) & [operator](https://operator.com/) The Operator app was developed by the co-founder of [Uber](https://www.trendhunter.com/trends/automated-dark-stores) and is designed to make online shopping easier than ever. CEO Robin Chan told [TechCrunch](https://www.trendhunter.com/trends/rocket-launches) writer Josh Constine the goal is to "unloack the 90% of commerce that's not on the Internet." Refered to as a request network, the app uses human concierge to execute a variety of commercial customer requests. They hope to combine the best of real world and online shopping by offering expert personalized service that you might find in-store, but with the convenience and mobility enabled by the Internet. They are also flirting with the idea of integrating delivery in the future. A full break down of how the Operator app works can be found in Constine's TechCrunch article. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Concierge E-commerce Apps:** The Operator app combines the convenience of online shopping with personalized in-store service to unlock new opportunities in the e-commerce industry. - **Request Networks:** The use of human concierges in the Operator app opens up possibilities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests. - **Integration of Delivery:** The Operator app's potential integration of delivery services presents an opportunity for disruptive innovation in the logistics and transportation industry by offering a seamless end-to-end shopping experience. ### Who This Affects Most - **E-commerce:** The Operator app's personalized service and easy online shopping experience can revolutionize the e-commerce industry. - **Customer Service:** The use of human concierges in the Operator app creates opportunities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests. - **Logistics and Transportation:** The potential integration of delivery services in the Operator app can disrupt the logistics and transportation industry by offering a seamless end-to-end shopping experience. ## Related on Trend Hunter - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Dedicated eCommerce Fulfilment Apps](https://www.trendhunter.com/trends/ecommerce-fulfillment-app.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [GenAI Restaurant Concierges](https://www.trendhunter.com/trends/opentable-ai-concierge.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md)