# Facelift Currency Ads The Operamundi Campaign Shows That the Economy is Ever-Changing By Meghan Young | Published 2012-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/operamundi-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/operamundi-economic-news-website-elizabeth-lincoln-mao-tse-tung/) & [zmais.br](http://www.zmais.com.br/) It has become even more important to stay abreast of news involving the world's economy, which the Operamundi campaign addresses. In fact, it happens to promote a website dedicated to [economic news](https://www.trendhunter.com/trends/the-book-of-money). As its tag line states, "We unveil everything that has been changing in the economy." Conceived and executed by Z+, an ad agency based in Sao Paolo, Brazil, the Operamundi campaign cleverly shows how much work various currencies have undergone in the last few years. Using typical [plastic surgeon markings](https://www.trendhunter.com/trends/give-us-the-finger), the pieces make it so that Queen Elizabeth, Abraham Lincoln and Mao Tse Tung get some radical facelifts. The Operamundi campaign shows that people reside in [ever-changing environments](https://www.trendhunter.com/trends/moneylighter), and that many of these changes are often self-inflicted. It is time to be more aware of what a small few are choosing for the masses. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 19% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Economic News Awareness:** Disruptive innovation opportunity: Create a platform that provides real-time updates on global economic news to help businesses stay informed and make informed decisions. - **Currency Evolution:** Disruptive innovation opportunity: Develop a digital currency that adapts and evolves based on economic changes, offering stability and flexibility for users. - **Personalized Ad Campaigns:** Disruptive innovation opportunity: Utilize personalized advertising techniques to tailor messages and visuals based on individual consumer interests and preferences. ### Who This Affects Most - **Financial Information Services:** Disruptive innovation opportunity: Integrate advanced technologies like artificial intelligence and data analytics to deliver real-time financial information to businesses and investors. - **Cryptocurrency:** Disruptive innovation opportunity: Create a new cryptocurrency that uses innovative mechanisms to maintain stability amidst economic fluctuations. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace personalized advertising methods, leveraging big data and AI, to create highly targeted and engaging campaigns. ## Related on Trend Hunter - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md)