# Social Media-Integrated Browsers The Latest Opera Desktop Browser Boasts Instagram as a Built-In By Laura McQuarrie | Published 2020-04-27 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/opera-desktop-browser References: [wersm](https://wersm.com/opera-integrates-instagram-into-its-latest-desktop-browser/) & [opr.as](https://opr.as/instaopera) Instagram has always been a mobile-first platform but the latest version of the Opera desktop browser boasts includes the integration of Instagram as a built-in feature. Opera 68 gives users the ability to manage their Instagram accounts from within a browser, including everything from viewing the feed and watching [Instagram Stories](https://www.trendhunter.com/trends/instagram-blend) to sending direct messages to other users on the platform. Within the Opera desktop browser, users may also easily access [Facebook Messenger, WhatsApp and Telegram](https://www.trendhunter.com/trends/statuz) on the conveniently located sidebar. Notably, this feature is launching at a time when many users are working from home and using their desktop devices as one of the primary ways they stay connected to others throughout the day. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Social Media-integrated Browsers:** The integration of social media features into browsers is becoming more prevalent, offering opportunities for new types of user experiences and targeted advertising. - **Desktop as Mobile-first Platforms:** As more people work from home and use desktop devices as primary connection points, there is a growing trend toward integrating mobile-first apps into desktop browsers. - **Continued Rise of Social Media:** Social media continues to be at the forefront of the digital experience, with social media platforms striving to integrate themselves into user's daily routines and experiences across devices. ### Industries Being Reshaped - **Browser Development:** Developers of web browsers can capitalize on the trend toward integrating social media into the browsing experience by offering new, innovative features that provide better integration with popular social platforms. - **Social Media Marketing:** With the increase in social media usage across devices, there is an opportunity for marketers to target users with messaging and advertising that is optimized for desktop browsing experiences. - **Mobile App Development:** As more mobile-first apps are integrated into desktop browsers, there is a growing need for mobile app developers to expand their services to optimize user experiences for desktop devices. ## Related on Trend Hunter - [Modular Browsing Tools](https://www.trendhunter.com/trends/1opera-one.md) - [Generative AI-Run Browsers](https://www.trendhunter.com/trends/opera-one.md) - [Emoji-Inspired Customizable Web Browsers](https://www.trendhunter.com/trends/customizable-web-browser.md) - [Dedicated Cryptocurrency Browsers](https://www.trendhunter.com/trends/crypto-browser.md) - [AI-Accelerated Mobile Browsers](https://www.trendhunter.com/trends/opera-one-ios.md) - [Upgraded Built-In Browser AIs](https://www.trendhunter.com/trends/builtin-ai.md) - [Generative AI-Equipped Browsers](https://www.trendhunter.com/trends/opera-one1.md) - [Mindful Functional Browsers](https://www.trendhunter.com/trends/opera-air.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md)