<!-- canonical: https://www.trendhunter.com/trends/opensky -->
<!-- robots: noindex -->

# Curated Culture Sites
OpenSky Connects Consumers with Tastemakers

By Christopher DeLuca | Published 2011-11-02 | Updated 2011-11-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/opensky
References: [netted.net](http://netted.net/2011/10/31/open-sesame/?id=Yesterday#toggled) & [opensky](https://opensky.com/p/falljoin?osky_origin=osm-ulk11p&osky_source=webbys103111)

OpenSky has set itself a lofty mission: create the best possible [digital shopping experience](https://www.trendhunter.com/trends/aipowered-shopping-platform) that it can. To do so, OpenSky has brought together 75 influential tastemakers in health, food, design and fashion.

The OpenSky concept takes the idea of [curating the web](https://www.trendhunter.com/trends/smartcustomer) to the next level by bringing together a team with backgrounds in key areas. Shopping online can sometimes be a cumbersome experience, but OpenSky is trying to recreate a [unified mall-like experience](https://www.trendhunter.com/trends/outlandish).

**Implications** - The web offers a unique opportunity for consumers to connect with professionals and specialists. This level of interaction and insight can create a level of intimacy and loyalty towards a brand. Companies should consider how they can connect a team of specialists with their consumers, to impart knowledge and imbue passion.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 2% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Curated Shopping Sites:** The trend of bringing together influential tastemakers from various fields to recreate an enhanced online shopping experience.
- **Leveraging Influencers:** The trend of tapping into influencers in key areas to provide expertise, connect with consumers and create brand loyalty.
- **Unified Online Shopping Experience:** The trend of recreating a mall-like experience through a digital platform, to provide a seamless and enjoyable shopping experience.

### Where This Applies

- **E-commerce:** Creating curated shopping sites that offer a unique and personalized experience can disrupt the e-commerce industry and drive brand loyalty.
- **Digital Marketing:** Leveraging influencers in key areas can provide companies with an opportunity to create brand awareness through authentic and engaging content.
- **Retail:** Providing a unified online shopping experience can enhance the retail industry, making it easier and more enjoyable for consumers to find and buy the products they are looking for.

## Related on Trend Hunter

- [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)
- [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md)
- [Curated Website Suggestions](https://www.trendhunter.com/trends/curation-of-curations.md)
- [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md)
- [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md)
- [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md)
- [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md)
- [Shoppable Travel Storefronts](https://www.trendhunter.com/trends/expedia-travel-shops.md)
- [Direct Engagement-Focused AI Platforms](https://www.trendhunter.com/trends/direct-engagement.md)