# Guest Experience Hotel Apps OpenKey Launches a Brand-New Guest Experience App for Hotels By Kanesa D | Published 2022-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/openkey References: [hospitalitynet.org](https://www.hospitalitynet.org/news/4113788.html) & [openkey.co](https://www.openkey.co/)  OpenKey has announced the launch of a new guest app experience with improved functionality and platform expansions. Whether its a seamless [digital check-in experience](https://www.trendhunter.com/trends/jurny), [guest communication](https://www.trendhunter.com/trends/canary-technologies), or in-app promotions, OpenKey is dedicated to improving the hotel experience on a global scale. Improved access to hotel rooms, the gym, the pool, and the spa are just a few of the many additional features and functionalities the new app will allow, thanks to its advanced design. A sleep assistance function is also available to aid guests who want a good night’s rest while out of town. Hotels may quickly upload images of their establishment, add Wi-Fi details, and offer exclusive [in-app promos](https://www.trendhunter.com/trends/check-into-more) through the new and upgraded hotel information category. In the upcoming months, more tools for guest involvement will become accessible as OpenKey continues to expand its app technologies. Image Credit: OpenKey ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Improved Guest Experience:** Hotels can leverage OpenKey's upgraded app to offer guests a seamless digital check-in, communication, sleep assistance, and added features like gym access and exclusive in-app promos. - **Digital Transformation of Hospitality:** OpenKey's new app signifies the digital transformation of the hospitality industry, whereby hotels can digitize traditional services, such as check-in, in-app promos, and improved communication, for an enhanced guest experience. - **Expansion of App Technologies:** As OpenKey expands its app technologies, hotels have the opportunity to stay ahead of the competition and offer guests innovative app features and functionalities that elevate their overall stay experience. ### Industries Being Reshaped - **Hospitality:** Hotels can leverage OpenKey's advanced digital guest experience app to provide their guests with a seamless, technology-driven hotel stay. - **Travel:** OpenKey's upgraded guest experience app provides travelers with a convenient, efficient, and hassle-free way to check-in, access hotel amenities, get promotions and stay connected with the hotel staff. - **Technology:** OpenKey's app signifies the increased adoption of digital technologies to transform traditional services and enhance customer experiences in the hospitality and travel industries. ## Related on Trend Hunter - [Virtual Smartphone Hotel Keys](https://www.trendhunter.com/trends/digital-hotel-key.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [Next-Level Digital Lock Solutions](https://www.trendhunter.com/trends/proximkey.md) - [Hotel Gym Review Apps](https://www.trendhunter.com/trends/hotel-gym-review-app.md) - [In-App Travel Offerings](https://www.trendhunter.com/trends/expedia-group.md) - [Comprehensive Guest Profile Tools](https://www.trendhunter.com/trends/zoox-eye.md) - [Smart Lock-Supported Rentals](https://www.trendhunter.com/trends/airbnb-2.md) - [Streamlined Hotel Operations Tools](https://www.trendhunter.com/trends/optii-solutions.md) - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md)