# Summer Fashion Chill Sessions The Opening Ceremony x Reyn Spooner '22' Video Debuts New Outfits By Matt Ho | Published 2011-07-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-x-reyn-spooner-22 References: [highsnobiety](http://www.highsnobiety.com/news/2011/07/12/video-22-by-gia-coppola-featuring-opening-ceremony-x-reyn-spooner/) & [vimeo](http://vimeo.com/26294323) Fashion lookbook clips usually focus on the clothing, pulling little to no focus on the plot involved, but with the Opening Ceremony x Reyn Spooner '22' video, you find yourself looking at the entire picture. The Opening Ceremony x Reyn Spooner '22' video is directed by Gia Coppola, and introduces some of the latest outfits from this [collaborative effort](https://www.trendhunter.com/trends/orlebar-brown-x-vea-newport-beach). The clip shows off a group of friends enjoying the summer day through various activities that include drinking, bike riding and blowing up a watermelon. Combine that with music from Best Coast and you get the full west coast chill-out vibe most crave during the summer. As for the clothes themselves, it's all about being casual with a few shirts and dresses that have a Hawaiian/floral theme. Definitely a collection that reflects a [youthful, carefree summer](https://www.trendhunter.com/trends/oak-bluffs) brilliantly. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Summer Fashion Chill-out:** Brands could take note of this high resolution, lifestyle storytelling approach particularly for summer collections. - **Hawaiian/floral Theme:** Clothing Brands could offer more innovative floral designs, mix with other print or offer a wider range of surf-inspired Hawaiian prints for men and women. - **Collaborative Effort:** Fashion companies could look into collaborating with film industries to produce a lookbook that emphasizes the lifestyle of the clothing collection. ### Industries Being Reshaped - **Fashion:** Fashion brands could take advantage of the storytelling approach and maximize it through visual and social channels. - **Entertainment:** The film industry can collaborate with fashion companies to execute brand awareness and promotion. - **Hospitality and Tourism:** Beach resorts can latch on the tropical pattern trend in their room design and add more outdoor activities promoting the lifestyle of the summer collection. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Resort Fashion Collaborations](https://www.trendhunter.com/trends/orlebar-brown-x-vea-newport-beach.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)