# Glittering Ergonomic Summer Sandals The Opening Ceremony x Birkenstock Collection is Shimmering By Michael Hemsworth | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-x-birkenstock1 References: [highsnobiety](https://www.highsnobiety.com/p/opening-ceremony-glitter-birkenstocks/) & [openingceremony](https://www.openingceremony.com/) Birkenstock sandals used to be associated with frumpy style but have been able to make the transition into a mainstay fashion staple, which is evident with the news of the Opening Ceremony x Birkenstock collection. Boasting a [glittery aesthetic](https://www.trendhunter.com/trends/crystalstudded-clogs), the sandal collection consists of the classic 'Arizona' and 'Boston' styles that offer a completely new take on the footwear design. The sandals are set to retail excessively at Opening Ceremony stores and online starting April 2, and identify the increasing popularity of [fashion collaborations](https://www.trendhunter.com/trends/kith-x-birkenstock) as consumers seek out unexpected variations on their favorite products. The Opening Ceremony x Birkenstock collection includes pink and silver color options in both styles, which makes them suitable for fashionable individuals looking for a new take on the [iconic sandals](https://www.trendhunter.com/trends/birkenstock-x-jesse-leyva-boston-quilted-leve). Image Credit: Black Frame ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Fashion Collaborations:** The popularity of fashion collaborations is identified as consumers seek out unexpected variations on their favorite products, creating disruptive innovation opportunities in co-branded fashion lines. - **Revamped Classics:** The new glittery Birkenstock collection highlights the potential of revamped classics to lure fashion-forward consumers and create disruptive innovation opportunities in updating iconic designs in unexpected ways. - **Elevated Comfort:** The Birkenstock sandals' transition into a mainstay fashion staple shows the potential of elevated comfort as a trend, leading to disruptive innovation opportunities in creating stylish designs that prioritize function without sacrificing fashion. ### Who This Affects Most - **Fashion:** The Opening Ceremony x Birkenstock glittery sandal collection reflects the disruptive innovation opportunities in co-branded lines for the fashion industry. - **Retail:** The retail industry can capitalize on the pop-up shop model as a disruptive innovation opportunity to attract customers with new and unique product releases, like the Birkenstock glittery sandal collection. - **Footwear:** The Birkenstock glittery sandal collection illustrates the disruptive innovation opportunities in revamping iconic designs to appeal to fashion-forward consumers within the footwear industry. ## Related on Trend Hunter - [Glossy Oversized Buckle Sandals](https://www.trendhunter.com/trends/birkenstock-arizona-big-buckle.md) - [Bridal Sandal Collections](https://www.trendhunter.com/trends/birkenstock-danielle-frankel.md) - [Adventurous Outdoor Sandal Collections](https://www.trendhunter.com/trends/outdoor-sandal-collection.md) - [Rivet-Studded Footwear Capsules](https://www.trendhunter.com/trends/rivet-collection.md) - [Luxurious Ergonomic Footwear](https://www.trendhunter.com/trends/1774-line.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Textured Buckle Sandals](https://www.trendhunter.com/trends/off-the-grid-pack.md) - [Neutral Urban Summer Sandals](https://www.trendhunter.com/trends/shinjuku-sandal.md) - [Cozy Collaborative Sandal Series](https://www.trendhunter.com/trends/stssy-and-birkenstock.md)