# Bandana-Patterned Sportswear The Opening Ceremony x Adidas Originals Fall/​Winter 2012 Colle By Jana Pijak | Published 2012-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-x-adidas-originals-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/jordan-torres-shane-gibson-sporty-opening-ceremony-x-adidas-originals-fallwinter-2012/) & [openingceremony.us](http://www.openingceremony.us/) The Opening Ceremony x [Adidas](https://www.trendhunter.com/trends/advisry-and-adidas) Originals Fall/​Winter 2012 collection takes its inspiration from the streets. From swimwear and classic tees to hoodies and outerwear looks, these cool casuals all feature a signature bandana pattern. Fusing a youthful edge along with a nostalgic aesthetic, these paisley-printed garments dare to make an unexpected style statement. Photographer Josh Olins captures models Jor­dan Tor­res and Shane Gib­son who are outfitted by stylist Jay Mas­sacret. The guys sport summer-ready looks that are both eclectic and edgy. Embracing a 90-inspired street aesthetic and attitude, Jordan and Shane are dressed in [sporty jackets, shorts and shirts](https://www.trendhunter.com/trends/clot-and-adidas-2) that celebrate the launch of Open­ing Ceremony’s first Lon­don store as well as the famed fashion capital's involvement in the upcom­ing Olympic Games. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Bandana-patterned Sportswear:** This trend of incorporating bandana patterns in sportswear provides an opportunity for disruptive innovation in the fashion industry, especially in the design and production of casual wear. - **Youthful Nostalgia:** The trend of combining youthful edge and nostalgic aesthetics presents opportunities for innovation in marketing and advertising industries, particularly in creating targeted campaigns that resonate with the Millennial and Gen-Z demographics. - **Street-inspired Fashion:** The trend of drawing fashion inspiration from streetwear offers possibilities for innovation in the retail industry, such as creating experiential stores that capture the essence of urban fashion and culture. ### Industries Being Reshaped - **Fashion:** Fashion companies can take advantage of the bandana-patterned sportswear and youthful nostalgia trends to create unique products and experiences for the market. - **Marketing and Advertising:** Marketing and advertising agencies can innovate in their campaigns by tapping into the street-inspired fashion trend that appeals to the younger generations. - **Retail:** Retail companies can explore opportunities in experiential stores that align with the street-inspired fashion trend to attract a niche market. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Heritage Sportswear Collections](https://www.trendhunter.com/trends/wales-bonner-x-adidas.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md)