# American Heritage Boutiques Opening Ceremony Opens 8-Floor Shop in Shibuya By Christina Butty | Published 2009-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-tokyo References: [hypebeast](http://hypebeast.com/2009/08/opening-ceremony-tokyo-store-concept/) & [openingceremony.us](http://www.openingceremony.us/) Opening in Shibuya, Tokyo is an 8-level Opening Ceremony boutique. Shibuya is known as a [fashion district](https://www.trendhunter.com/trends/uniqlo-sherway) in the hip city, and the interior of the shop aims to reflect that. Each level in the [8-floor Opening Ceremony boutique](https://www.trendhunter.com/trends/base-store) is inspired by American Hertitage, and covers Native American heritage to Southwestern American craftsmanship. There are a variety of brands who will have a [shop-in-shop in this space](https://www.trendhunter.com/trends/multipurpose-commercial-space) including Alexander Wang, Other Music, Nom de Guerre, Boy/Band of Outsiders, Chloe Sevigny for Opening Ceremony, Pendleton, Heath Ceramics, and The Row. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **American Heritage Fashion:** Fashion brands and retailers can tap into the trend of American heritage-inspired collections and experiences to connect with consumers who appreciate cultural history and craftsmanship. - **Multi-level Retail Spaces:** Developers and retailers can create multi-level shopping destinations that offer unique experiences and showcases a variety of brands and products to attract consumers. - **Shop-in-shop Collaborations:** Brands can collaborate with retailers to create shop-in-shop spaces that allow them to showcase their brand and products in curated environments that effectively target niche consumer audiences. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion and apparel brands can capitalize on American heritage fashion trends by creating collections that draw inspiration from cultural history and craftsmanship, and by launching multi-level stores and shop-in-shop collaborations to showcase their products. - **Retail and Real Estate:** The retail and real estate industries can capitalize on the trend of multi-level shopping destinations by creating properties and partnerships that offer unique experiences and a diverse range of products to attract a variety of consumer groups. - **Craft and Decor:** Craft and decor brands can leverage the American heritage trend to create collections that showcase the country's cultural history and craftsmanship, and partner with multi-level retailers and shop-in-shop collaborations to reach specific consumer demographics. ## Related on Trend Hunter - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Stunning Outdoor Lifestyle Stores](https://www.trendhunter.com/trends/snow-peak-opens-new-retail-location-in-brooklyn.md) - [Venetian-Inspired Flagship Locations](https://www.trendhunter.com/trends/kith-3.md) - [Contemporary Guitar Stores](https://www.trendhunter.com/trends/fenders-tokyo-flagship-store.md)