# Injure-Inducing Scenes The OC SS12 Part 1 is Hurtful in Many Ways By Gil Cohen | Published 2012-06-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-spring-summer-2012-collection References: [openingceremony.us](http://www.openingceremony.us/entry.asp?pid=5384) & [openingceremony.us](http://www.openingceremony.us/) Love hurts, literally, as the OC SS12 Part 1 demonstrates. When one partner has their heart broken and another takes a tumble down the stairs, the [age-old drama](https://www.trendhunter.com/trends/back-to-drama-school) between two young lovers becomes absurd and satirical in these shocking shorts. Fashion retailer Opening Ceremony, known for incorporating well-established designer brands and artists from all over the world with up-and-coming American talent in its showrooms, has collaborated with the French film directors at AB/CD/CD to showcase the new Spring/Summer 2012 collection in a [series of three short films](https://www.trendhunter.com/trends/the-tiger). These mini videos star Manuel Vallade, Zoë Le Ber, and a not-so-realistic dummy that happens to take the fall in these surprisingly refreshing re-enactments of scenes from plays by Jean Luc Godard such as Le Mépris. The cute Parisian-chic clothes feature [flouncy skirts and striped tops](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), along with the obvious use of the dummy, which lends an air of light-hearted humor. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Absurd-satirical Fashion:** Disruptive innovation opportunity: Create fashion collections that embrace absurdity and satire for a unique and playful aesthetic. - **Collaborative Short Films:** Disruptive innovation opportunity: Collaborate with film directors to create short films that showcase fashion collections in a creative and engaging way. - **Parisian-chic Style:** Disruptive innovation opportunity: Develop fashion lines inspired by Parisian-chic aesthetics, incorporating flouncy skirts and striped tops for a timeless and fashionable look. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate well-established designer brands and artists with emerging American talent to create unique and diverse fashion showrooms. - **Film Production:** Disruptive innovation opportunity: Explore collaborations between fashion and film industries to create innovative short films that promote fashion collections. - **Artificial Intelligence:** Disruptive innovation opportunity: Utilize AI technology to analyze fashion trends and consumer preferences, enabling personalized and targeted fashion recommendations. ## Related on Trend Hunter - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Heart-Shaped Decorative Pieces](https://www.trendhunter.com/trends/heartbreak-crystal.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)