# Playful Improv Pictorials The Opening Ceremony Spring 2011 Lookbook Does a Fun-Filled Shoot By Summer Luu | Published 2011-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-spring-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/01/13/opening-ceremony-spring-lookbook-by-terry-richardson/) & [openingceremony.us](http://www.openingceremony.us/) The models let loose on set for a [fun-filled Opening Ceremony Spring 2011 lookbook](https://www.trendhunter.com/trends/asos-inspired-by) shot by famous photographer Terry Richardson. Starring Lindsey Wixon and Paolo Anchisi, the two come together in an adorable shoot. Dressed in the new collection of [flowy frocks and pom pom-adorned tops](https://www.trendhunter.com/trends/wild-rose-sparrow), how can one not play around? The models really liven up the Opening Ceremony Spring 2011 line making us want to have the same fun too. **Implications** - There's something so lively, candid and relatable about a shoot like this. It's natural, unstaged and not overly styled, which is a refreshing change from the [traditional lookbook](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) which leaves little room for imagination and playfulness. A fun reminder not to take life too seriously, the clothes are selling themselves as they jump off the page through this life like campaign. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Lively Lookbooks:** There is a trend towards more natural, unstaged, and playful lookbooks that allow for imagination and relatability. - **Candid Photography:** The use of candid and unposed photography in fashion campaigns adds a sense of authenticity and relatability. - **Playful Fashion:** Fashion brands are incorporating more playful and fun elements in their collections, appealing to consumers who want to have fun with their style. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace the trend of lively lookbooks and incorporate more authenticity and playfulness into their marketing campaigns. - **Photography:** Photographers can explore the trend of candid photography in fashion shoots, capturing more natural and relatable moments. - **Marketing:** Marketing professionals can take inspiration from the trend of playful fashion and create campaigns that showcase the fun and imaginative side of brands. ## Related on Trend Hunter - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Abstract Exhibitions](https://www.trendhunter.com/trends/the-shape-of-play.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)