# Theatrical Fashion Plays The Fall NYFW Opening Ceremony Show Will Take the Form of a One-Act Play By Laura McQuarrie | Published 2014-08-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-show References: [psfk](http://www.psfk.com/2014/08/spike-jonze-opening-ceremony-fashion-week-theater.html) & [wwd](http://www.wwd.com/fashion-news/fashion-scoops/and-scene-7837296?module=hp-fashionscoops) Rather than going about business as usual, this year's NYFW Opening Ceremony show on September 7th will take the form of a one-act play. The fashion brand is going all out for the [theatrical performance](https://www.trendhunter.com/trends/fashion-week-fall-2024), enlisting renowned director Spike Jonze and Jonah Hill to develop the performance. Although Jonze has worked before with Opening Ceremony on [fashion capsule collections for films](https://www.trendhunter.com/trends/the-tiger) like 'Where the Wild Things Are' and 'Her,' this will be a whole new kind of production for both Jonze and Opening Ceremony. With a few weeks to go until the start of New York Fashion Week, the finishing touches are reportedly still being put on the plot of the play, but this will definitely be [one runway show](https://www.trendhunter.com/trends/endless-runway) to keep an eye out for this Fall. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Theatrical Fashion Shows:** Creating runway shows that take the form of a one-act play to engage and captivate audiences in a unique way. - **Collaborations with Directors:** Partnering with renowned directors to bring a fresh perspective and storytelling element to fashion events. - **Fashion and Entertainment Integration:** Blurring the lines between fashion and entertainment by merging the worlds of theater and runway shows. ### Who This Affects Most - **Fashion:** Exploring innovative ways to showcase clothing collections through theatrical performances. - **Entertainment:** Opportunities for directors and filmmakers to collaborate with fashion brands, creating immersive experiences. - **Event Production:** Bringing together the expertise of event planning and theatrical production to create memorable fashion shows. ## Related on Trend Hunter - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)