# Relationship-Celebrating Editorials This Opening Ceremony Campaign Features Diverse Relationships By Riley von Niessen | Published 2017-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/opening-ceremony-campaign References: [highsnobiety](http://www.highsnobiety.com/2017/09/11/opening-ceremony-pre-spring-2018/) & [openingceremony](https://www.openingceremony.com/?fsdjf) The pre-Spring 2018 Opening Ceremony campaign was recently revealed, and it's full of imagery that aims to show how [family dynamics have diversified](https://www.trendhunter.com/trends/la-famiglia-campaign) for the better. The portfolio that the muses model throughout the stylized editorial is called 'Paris,' and it's full of bright colorways, vintage-inspired patterns, and statement cuts that help wearers to exude a sense of confidence. Throughout the images, the models pose intimately in a dark empty room, allowing the [colorful ensembles](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and their unique positions to be highlighted even more closely. In addition, the room resembles a dance studio, functioning as a symbolic setting that considers the [different connections partners can have](https://www.trendhunter.com/trends/together-valentines-day). Although the collection hasn't been officially released, it's available for pre-order online. Image Credit: Opening Ceremony ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 78% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Diverse Family Dynamics:** Disruptive innovation opportunity: Develop inclusive marketing campaigns that reflect the changing dynamics of modern families. - **Confident Fashion:** Disruptive innovation opportunity: Create clothing lines that empower wearers to exude confidence through bold colorways, vintage-inspired patterns, and statement cuts. - **Symbolic Settings:** Disruptive innovation opportunity: Design unique settings in marketing materials that evoke emotions and showcase the connections between individuals. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate diversity and inclusivity in fashion campaigns to cater to a wider range of consumers. - **Marketing:** Disruptive innovation opportunity: Develop inclusive marketing strategies that reflect the changing social dynamics and promote self-confidence. - **Interior Design:** Disruptive innovation opportunity: Combine symbolism and aesthetics in interior design to create evocative spaces that resonate with consumers. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)