# Bespoke AI-Based Serums Openface is an AI-Powered Personalized D2C Skincare Solution By Laura McQuarrie | Published 2021-08-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/openface References: [prnewswire](https://www.prnewswire.com/news-releases/digital-disrupt-reinvents-the-future-of-beauty-by-investing-in-ai-powered-cosmetics-startups-301351959.html) & [openface.io](https://openface.io/) Openface is a personalized cosmetics solution powered by artificial intelligence and it is on a mission to reshape the beauty industry. Users are able to access their [personalized skincare routines](https://www.trendhunter.com/trends/ai-skincare-product-recommendation) by filling out an online questionnaire and uploading a selfie. From there, the submissions are processed and users are matched to cosmetic formulas that are tailored to their needs. With Openface, every user gets a report that provides insight on their unique complexion, as well as a [personalized serum](https://www.trendhunter.com/trends/k-own) for optimal, multi-action support. According to the company, "Openface deals with several different issues at once: dryness, pigmentation, skin peeling, redness, acne, fine lines, and more." The company relies on AI technology backed by over 10,000 images and its innovative model and research and development are to be presented at the 30th Congress of the [European Academy of Dermatology](https://www.trendhunter.com/trends/proven) and Venereology. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 63% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Personalized Skincare:** The use of AI technology to personalize skincare routines based on individualized data and selfies can disrupt the traditional skincare industry and provide consumers with more effective products. - **D2C Beauty Solutions:** The rise of direct-to-consumer (D2C) beauty solutions like Openface can challenge the traditional retail model, allowing companies to offer more specialized and personalized products. - **AI-powered Cosmetics:** The integration of AI technology in the cosmetics industry can lead to the creation of more accurate and personalized products, allowing companies to cater to the unique needs of their customers. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can benefit from implementing AI technology to develop more personalized products based on individualized data, selfies, and other personal information. - **Retail:** As more D2C beauty solutions emerge, the traditional retail model may need to adapt by offering more personalized and specialized products in-store or online. - **Healthcare:** AI-powered skincare solutions like Openface can bridge the gap between healthcare and beauty by offering personalized skincare routines that target specific skin conditions and concerns. ## Related on Trend Hunter - [AI-Powered Facial Services](https://www.trendhunter.com/trends/ai-powered-facial.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI-Powered Skin Quizzes](https://www.trendhunter.com/trends/ai-skin-quiz.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md) - [AI-Powered Medical-Grade Skincare Systems](https://www.trendhunter.com/trends/universkin-by-alma.md) - [Advanced AI Skin Assessments](https://www.trendhunter.com/trends/hautai-face-analysis-30.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Skincare-Centric AI Platforms](https://www.trendhunter.com/trends/skingpt.md)