# Delicate Floral Open-Back Bras SheIn Debuts a Suggestive and Sensual Lingerie Offering By Kalin Ned | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/openback-bra References: [designtaxi](https://designtaxi.com/news/401246/Sexy-Open-Back-Floral-Bralette-Puts-The-Outrageous-Ta-Ta-Towel-On-Lace/) & [us.shein](https://us.shein.com/Open-Back-Embroidered-Rose-Lace-Bralette-p-395770-cat-1862.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&utm_source=shareasale.com&utm_medium=affiliate&affiliateID=314743&url_from=shareasale.com) Fashion retailer [SheIn](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits) launches a sensual open-back bra that boasts a lace silhouette with intricate embroidered rose motifs. The stylish offering takes on the design of last year's Ta-Ta Towel — a hammock-like bra that is specifically created for preventing under breast sweat. SheIn's open-back bra version, however, definitely brings aesthetic and suggestive appeal to the forefront. From the popularity of floral motifs to the sensuality contained in the [lace fabric](https://www.trendhunter.com/trends/parade-that-lace), the piece will definitely "ensure your lingerie lineup is far from boring." At a retail price of only $9 USD, SheIn's florally inspired open-back bra might not be practical or particularly supportive, but it will definitely add a creative twist to one's selection of undergarments and will definitely prove to be a fun piece to wear on nights out. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Floral Motifs in Lingerie:** Brands can explore incorporating floral motifs into lingerie designs to add a touch of femininity and appeal. - **Sensual and Suggestive Lingerie:** There is an opportunity for brands to create lingerie pieces that prioritize sensuality and suggestiveness for consumers looking to feel confident and empowered. - **Affordable and Creative Undergarments:** Offering affordable and creatively designed undergarments can attract consumers who are looking to have fun and add unique pieces to their lingerie collection. ### Where This Applies - **Fashion Retail:** Fashion retailers can take advantage of the trend of floral motifs in lingerie by offering a range of options that cater to different styles and preferences. - **Lingerie Industry:** Lingerie brands can capitalize on the demand for sensual and suggestive lingerie by designing and marketing pieces that emphasize these qualities and make customers feel desirable. - **Creative Design:** The trend for affordable and creatively designed undergarments presents an opportunity for branding and design agencies to collaborate with lingerie brands to create innovative and unique products. ## Related on Trend Hunter - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md)