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# Not-for-Profit Electricity Suppliers
Open4Energy is a Company That Raises Money for Charities

By Tiana Reid | Published 2013-02-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/open4energy
References: [clearlyso](http://www.clearlyso.com/company/4978/Open4Energy) & [open4energy](http://www.open4energy.co.uk/)

Founded in 2002, Open4Energy is an independent limited company that offers [electricity](https://www.trendhunter.com/trends/batteryasaservice) in order to be able to [raise money for charities](https://www.trendhunter.com/trends/charitable-loyalty-program). They have a specific monetary goal, which is between 15 and 20 pence from each customer every day. The program allows the customer to choose what United Kingdom charity they want to donate to. Open4Energy strives to stay transparent when it comes to what costs they procure as well as what you pay on your own energy supply.

The team consists of a group of people that have had years of experience in the [energy industry](https://www.trendhunter.com/trends/sunny-by-uncharted). David Casale is the founder and chief executive officer who had previously been the founder and CEO of Utilita Group, which was also based in the UK.

**Contact Information**
Open4Energy [website](http://www.open4energy.co.uk/)

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 10% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Not-for-profit Electricity Suppliers:** Disruptive innovation opportunity: Creating electricity suppliers that donate a portion of their profits to charities, appealing to socially conscious consumers.
- **Transparent Cost Procurement:** Disruptive innovation opportunity: Developing platforms or tools that provide transparent cost breakdowns for energy supply, encouraging accountability and trust.
- **Customer-choice Donations:** Disruptive innovation opportunity: Building systems that allow customers to choose which charities their energy payments support, enhancing personalization and engagement.

### Who This Affects Most

- **Energy:** Disruptive innovation opportunity: Introducing innovative business models and partnerships in the energy industry to support not-for-profit electricity suppliers.
- **Charity:** Disruptive innovation opportunity: Collaborating with not-for-profit electricity suppliers to increase funding opportunities for charitable organizations.
- **Technology:** Disruptive innovation opportunity: Developing digital platforms and tools to facilitate transparent cost procurement and customer-choice donations in the energy sector.

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