# Cosmopolitan LNY Capsules OPEN YY Debuts 'Jeoktoma' to Celebrate Year of the Horse By Debra John | Published 2026-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/open-yy References: [open-yy](https://open-yy.com/) [OPEN YY](https://www.trendhunter.com/trends/keen-and-open-yy) introduced a [Lunar New Year capsule](https://www.trendhunter.com/trends/year-of-the-horse-bundle) to mark the forthcoming Year of the Horse, framing the release around a culturally grounded graphic narrative. The collection is anchored by 'Jeoktoma,' the Chinese character denoting a red horse, a symbol traditionally associated with "speed, vitality, and forward momentum." This reference informs the capsule’s visual language and positions the collection as a reflection on renewal and motion for the year ahead. The Jeoktoma capsule comprises four items: a long-sleeve top, a patched ball cap, a stress ball keyring, and a graphic tote bag. Spanning apparel, headwear, and accessories, the assortment applies a consistent motif across functional, everyday formats that feel modern and [streetwear-ready](https://www.trendhunter.com/trends/year-of-the-snake-pack-1). Released on December 29, 2025, the capsule continues OPEN YY’s annual New Year tradition. The Seoul-based brand was founded by sisters Jiyoung and Boyoung Kim and is known for practical, youthful design sensibilities. Image Credit: OPEN YY ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 89% | Activity: 81% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Culturally-inspired Fashion Capsules:** Fashion brands are increasingly leveraging culturally significant symbols and narratives to create limited edition collections that resonate with consumer heritage and traditions. - **Symbolic Graphics in Design:** The use of meaningful symbols, like the red horse Jeoktoma, is gaining traction in apparel as brands seek to convey themes of vitality and renewal through visually compelling elements. - **Streetwear's Cultural Fusion:** Streetwear brands are embracing a fusion of cultural elements, integrating traditional motifs into modern and functional pieces that appeal to a global audience. ### Where This Applies - **Apparel and Fashion:** The apparel industry is witnessing a trend where cultural narratives and traditional symbols are seamlessly blending into contemporary clothing lines with functional appeal. - **Graphic Design:** The graphic design industry sees innovation potential as brands increasingly incorporate culturally significant symbols into product design to appeal to consumer emotions and identities. - **Global Streetwear:** Streetwear is rapidly evolving as an industry that merges traditional cultural motifs with modern fashion trends to cater to the desires of culturally conscious consumers. ## Related on Trend Hunter - [Lunar New Year Bodycare](https://www.trendhunter.com/trends/lush-2026-year-of-the-horse.md) - [Lunar Year Tech Gear](https://www.trendhunter.com/trends/year-of-the-horse-collection.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/super-seville.md) - [Auspicious Lunar Year Figures](https://www.trendhunter.com/trends/lunar-new-year-set.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [New Year Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-horse.md) - [Lunar New Year Capsules](https://www.trendhunter.com/trends/year-of-the-horse-1.md) - [Japan New Year Capsule](https://www.trendhunter.com/trends/brain-dead-japan-new-year.md)