# Branded Mental Health Programs Harry's Announced its Open Minds Initiative for Men & Boys of Color By Elena Rahman | Published 2022-05-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/open-minds-initiative References: [happi](https://www.happi.com/contents/view_breaking-news/2022-05-02/harrys-donates-5-million-to-new-youth-mental-health-initiative/) & [harrys](https://www.harrys.com/en/ca)  Harry's announced the winner of its Open Minds Initiative, a competition that searched for the next great idea to change the state of mental health in the United States. This year's winner is [Team Changing Minds](https://www.trendhunter.com/trends/team-vitality-5). The team is a collaboration between Futures without Violence, Big Brothers Big Sisters of America, and the [National Council for Mental Wellbeing](https://www.trendhunter.com/trends/world-mental-health-day). The winning team will launch a groundbreaking national network of mental health responders to help teens and young men recognize and overcome the challenges of mental health. The program will connect them with the appropriate resources for support and healing. More specifically, the effort will specialize in reaching young, male-identified youth and men and boys of color. By leveraging the wide appeal of video games and youth sports, the program will train over 2000,000 youth and adult mental health responders. Image Credit: Harry's ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 4% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Gamification of Mental Health:** Using video games and sports-based activities to engage and educate individuals on mental health provides disruptive opportunities for unique therapy methods. - **Male-focused Mental Health Initiatives:** Catering specifically to men and boys of color opens the door for more tailored mental health programs and resources, closing the gap commonly seen in mental health care. - **Community-based Mental Health Responders:** Creating a network of community-based mental health responders allows for accessible and culturally accountable mental health care interventions. ### Where This Applies - **Gaming Industry:** The gaming industry can explore innovative ways to collaborate with mental health organizations, incorporating mental health awareness and support within game design and content. - **Nonprofit Organizations:** Nonprofits focusing on mental health can adapt their programs and treatment strategies to better serve marginalized communities, fostering inclusive and effective mental health care. - **Sports Industry:** The sports industry can leverage its influence to drive education and awareness around mental health, incorporating mental well-being strategies directly into coaching and team dynamics. ## Related on Trend Hunter - [Approachable Mental Health Sessions](https://www.trendhunter.com/trends/the-talk-squad.md) - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Action-Oriented Mental Health Initiatives](https://www.trendhunter.com/trends/tuned-in-to-mental-health.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md) - [Mental Health-Supporting Initiatives](https://www.trendhunter.com/trends/blast-2.md) - [Men’s Mental Health Initiatives](https://www.trendhunter.com/trends/liverpool-nivea-charity.md)