# Despondent Goth Editorials The Ben Waters and Flo Dron for Open Lab Magazine is Melancholic By Tia Clarke | Published 2013-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/open-lab References: [openlabmagazine](http://www.openlabmagazine.com/post/44712472708/ben-waters-flo-dron-by-aline-jacqueline) & [facebook](https://www.facebook.com/pages/Open-Lab-Magazine/140689800057) Distinctive looking models Ben Waters and Flo Dron have posed in this melancholy editorial for the Open Lab Magazine Spring/Summer 2013 collection. The images show Ben and Flo in a number of stark, modern and sleek shots, with exaggerated hair and make-up. Both models have tousled jet black hair, which could be described as extreme bed head. Indeed their hairdos are so messed up they rival Cure frontman Robert Smith's bird nest. Impressive hair aside, the clothes in this Spring/Summer 2013 collection are all about [stark, loose-fitting tailored suits](https://www.trendhunter.com/trends/graphpaper-ss26), paired with crisp colors. From turquoise suit jackets to all-white two-piece suits to corseted jackets, this collection is far from traditional gothic styling. This lookbook provides a [sophisticated minimalist look](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) for any grown-up Edward Scissorhands admirers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Gothic Fashion:** There is a disruptive innovation opportunity in creating a line of minimalist gothic clothing that focuses on the use of sleek lines, exaggerated hair and make-up. - **Stark Styling:** The use of stark, modern and sleek shots for fashion editorials presents an opportunity to create striking visuals for fashion e-commerce websites. - **Extreme Hairdos:** The trend of edgy and exaggerated hairstyles can be tapped into for hair and beauty businesses, especially in creating distinct hairstyles for photo shoots and editorial contents. ### Where This Applies - **Fashion:** The minimalist gothic fashion trend presents opportunities for designers to expand their range of clothing and accessories. - **E-commerce:** The use of stark, modern and sleek shots for fashion editorials can drive the development of online e-commerce to create highly visual websites for fashion retail. - **Beauty and Hair:** The trend for edgy and exaggerated hairstyles presents an opportunity for hair and beauty firms to create unique hairstyles for photo shoots and editorial contents. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)