# Ethically Sourced Dog Food Open Farm's Dog Food is Sourced From Ethically Raised Animals By Rahul Kalvapalle | Published 2014-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/open-farm References: [terracycle](http://www.terracycle.ca/en-CA/brigades/open-farm-pet-food-packaging-brigade.html) & [terracycle](http://www.terracycle.ca/en-CA/brigades/open-farm-pet-food-packaging-brigade.html) Open Farm is a Toronto, Canada-based company that manufactures dog food that stays true to the philosophy of [ethical raising and sourcing](https://www.trendhunter.com/trends/grassfed-beef-offerings). All meats and poultry used in Open Farm's creations are sourced from animals raised on a diet free of antibiotics and growth hormones and that enjoy plenty of space and shelter and an environment that allows them to engage in their natural behaviors. These dog food products are [free of grain, corn, wheat, soy](https://www.trendhunter.com/trends/allergy-friendly-dog-food), preservatives and indeed all ingredients from China. Only ingredients produced in farms that subject themselves to stringent supervision and certification are used in Open Farm's creations. The end result is a line of dog food that doesn't just hold up to [high standards of ethical integrity](https://www.trendhunter.com/trends/bark-in-the-belly), but also contains a high quality of meat, meaning your dog will be healthier and happier. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Ethical Pet Products:** The demand for pet products made from ethically sourced ingredients is growing and presents an opportunity for companies to better align with consumers who want to feel good about their purchases. - **Sustainable Pet Food:** As consumers become increasingly concerned with the environmental impact of their purchasing decisions, pet food companies can innovate to create sustainable products with minimal waste. - **Transparency in Pet Food Ingredients:** As consumers become more discerning about the quality of ingredients in their own food, there is an opportunity for pet food companies to be more transparent about the sourcing and production processes of their products. ### Industries Being Reshaped - **Pet Food Manufacturing:** The pet food manufacturing industry can capitalize on the growing demand for ethically sourced pet products by offering new lines of food created with humanely raised animals and/or sustainable ingredients. - **Retail Pet Sales:** Pet retailers can appeal to ethical and environmentally conscious consumers by stocking their shelves with products made from ethically sourced ingredients and having clear labels that show the sourcing and production of different brands. - **Pet Health and Wellness Services:** Pet health and wellness services can offer guidance and education to pet owners about how to feed their pets healthy, sustainable, and ethically sourced food that meets their dietary needs. ## Related on Trend Hunter - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [Gently Cooked Dog Foods](https://www.trendhunter.com/trends/gently-cooked-dog-food.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Fish Mousse Dog Food Toppers](https://www.trendhunter.com/trends/dog-food-topper.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Health-Focused Pet Meal Plans](https://www.trendhunter.com/trends/farmtobowl-dog-meals.md) - [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md)