# 3D-Printed Genius Toys The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings By Laura McQuarrie | Published 2018-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/open-einstein References: [3dprint](https://3dprint.com/201586/3d-printed-albert-einstein-blocks/) & [openeinstein](http://www.openeinstein.com/) 'Open Einstein' by The Real Play Coalition is a project that involved taking a 3D scan of Einstein's original childhood toy blocks and replicating them in 3D printing files so that anyone can reproduce the toys and tap into their inner genius. As Einstein and many other revolutionary thinkers throughout history have used play as a tool for creative thinking, this playset offers a fun way for people of all ages to put themselves in a different mindset. The Real Play Coalition is a collaboration between Unilever, the [LEGO Foundation](https://www.trendhunter.com/trends/lego2), the IKEA Group and [National Geographic](https://www.trendhunter.com/trends/doha-modern-playground) that aims to prioritize play as a means of teaching and encouraging disruptive thinking. At the [World Economic Forum](https://www.trendhunter.com/trends/main-light), The Real Play Coalition brought along the original wooden box of building blocks that Einstein played with as a child, as well as 3D-printed replicas of the toys for people to play with. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **3d-printed Toys:** The trend of creating 3D-printed toys offers an opportunity for disruptive innovation in the toy industry to personalize designs and manufacture on demand. - **Play-based Learning:** The trend of prioritizing play as a means of teaching offers an opportunity for disruptive innovation in the education industry by creating interactive and engaging learning experiences. - **Replicating Historical Toys:** The trend of replicating historical toys using 3D printing offers an opportunity for disruptive innovation in the museum industry to offer unique interactive experiences for visitors. ### Industries Being Reshaped - **Toy Industry:** The toy industry can leverage 3D printing technology to bring personalized and unique toy designs to market on demand. - **Education Industry:** The education industry can create interactive and engaging learning experiences based on the trend of prioritizing play as a means of teaching. - **Museum Industry:** The museum industry can offer unique interactive experiences for visitors by replicating historical toys using 3D printing technology. ## Related on Trend Hunter - [Playful Toy-Inspired Exhibits](https://www.trendhunter.com/trends/toys-play-exhibit.md) - [Life-Sized Toy Construction Sets](https://www.trendhunter.com/trends/funphix.md) - [3D-Printable Toy Ranges](https://www.trendhunter.com/trends/makerworld-cyberbrick.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Kid-Envisioned Urban Environments](https://www.trendhunter.com/trends/the-little-big-playmat.md) - [Playful Cosmic Displays](https://www.trendhunter.com/trends/unidentified-playing-objects.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Stone-Like Supportive Toys](https://www.trendhunter.com/trends/stapelstein.md) - [Modular STEM Displays](https://www.trendhunter.com/trends/the-evolution-of-stem.md)