# Hospitable Door-Opening Stunts Hyatt Promotes Kindness by Having Employees Open Doors for People By Laura McQuarrie | Published 2013-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/open-doors-for-people References: [psfk](http://www.psfk.com/2013/10/hyatt-random-acts-of-kindness.html) On October 8th, Hyatt sent out 46 employees across the globe to open doors for people. The campaign reinforces the message that 'In a Hyatt World,' nothing stands in your way — not even a door. While this is a courtesy that is generally performed by a doorman in front of a building, Hyatt's employees performed these small gestures of kindness everywhere. While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag. Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Random Acts of Kindness:** Hyatt's door-opening campaign promotes the trend of random acts of kindness in everyday situations. - **Experiential Marketing:** Hyatt's photo-worthy door-opening stunts demonstrate the potential of experiential marketing to create memorable brand experiences. - **Social Media Campaigns:** Hyatt's use of hashtags and photo frames shows the trend of integrating social media into marketing campaigns for increased visibility and engagement. ### Sectors Adopting This - **Hospitality:** The hospitality industry can embrace the trend of creating unique and memorable experiences for guests through small gestures of kindness and social media engagement. - **Marketing and Advertising:** The marketing and advertising industry can explore the potential of experiential marketing and integrating social media in campaigns to create impactful brand experiences. - **Customer Service:** The customer service industry can adopt the trend of incorporating random acts of kindness into interactions with customers to enhance satisfaction and loyalty. ## Related on Trend Hunter - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Kindness-Promoting Culinary Experiences](https://www.trendhunter.com/trends/world-kindness-days.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Hospitality Neighborly Initiatives](https://www.trendhunter.com/trends/hotel-indigo-1.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md)