# Designer Tennis Balls Open by Ana Dominguez Gives the Sports Equipment a Bold Makeover By Meghan Young | Published 2013-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/open-by-ana-dominguez References: [trendland](http://trendland.com/designer-tennis-balls-by-ana-dominguez/) & [anadominguez.es](http://anadominguez.es/open/) The tennis ball has such a simple and happy existence even though it is hit violently on a daily basis; Open by Ana Dominguez, an artist based in Barcelona, Spain, as decided to give it a much-needed break and makeover. The series involves the sports equipment getting a designer treatment. Whether covered in flowers and crystals or made a little furrier and shinier, the tennis balls are turned into little works of art. Commissioned by [Mercedes Benz](https://www.trendhunter.com/trends/magic-middles) for the Mutua Madrid Open, Open by Ana Dominguez, who art directed the series, was created in collaboration with [ten Spanish fashion designers](https://www.trendhunter.com/trends/heritage-tennis-runways). The resulting creations were playfully shot on colorful surfaces by photographer Coke Bartrina. No one will be able to look at a tennis ball the same way again, in a good way. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Designer Tennis Balls:** Disruptive innovation opportunity: Explore the market potential for designer tennis balls and capitalize on the demand for unique, aesthetically pleasing sports equipment. - **Artistic Sports Equipment:** Disruptive innovation opportunity: Blend art and sports by creating artistic versions of various sports equipment, opening up new markets and engaging a wider customer base. - **Collaborative Sports-fashion Partnerships:** Disruptive innovation opportunity: Foster collaborations between sports and fashion industries to create innovative and stylish sports equipment that appeals to a fashion-conscious consumer segment. ### Sectors Adopting This - **Sports Equipment:** Disruptive innovation opportunity: Embrace creativity and design in sports equipment manufacturing, offering unique products that stand out in the market and attract an artistic customer base. - **Fashion Design:** Disruptive innovation opportunity: Diversify into sports fashion by incorporating design elements into sports apparel and accessories, creating a new category of fashionable sports products. - **Photography and Art:** Disruptive innovation opportunity: Explore photography and art collaborations within different industries to create visually stunning product campaigns and capture consumer attention. ## Related on Trend Hunter - [3D Printed Tennis Balls](https://www.trendhunter.com/trends/point-tennis.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Feminine Tennis Bracelets](https://www.trendhunter.com/trends/tennis-bracelet.md) - [Game-Changing Tennis Equipments](https://www.trendhunter.com/trends/bounce-tub.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Deconstructed Eroded Soccer Balls](https://www.trendhunter.com/trends/deconstructed-soccer-ball.md) - [Tennis Ball Fragrances](https://www.trendhunter.com/trends/scan-and-sniff.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md)