# Embarassing Pickle Pranks This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles By Laura McQuarrie | Published 2014-10-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/open-a-jar-of-pickles References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/formann-gym-embarrasses-men-cant-open-jar-pickles-clever-marketing-stunt/) It's pretty frustrating when you don't have the strength to open a jar of pickles, only to hand it to someone else and have them pop the lid of the jar right off. This was the idea behind this prankvertisement for Formann a fitness club for men in Russia. The prank was set up to involve a fake pregnant woman with a craving for pickles and unable to open the jar on her own, she turns to a guy for help. Unbeknownst to the guys, the [pickle lid](https://www.trendhunter.com/trends/the-pickle-factory) had been superglued shut, making it impossible to open. After the guys continued to struggle, it was revealed that this was a promotion for Foremann gym, and they were rewarded with one free use of the gym, so that no [pickle jar](https://www.trendhunter.com/trends/giggle-pickles) will ever go unopened again. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Prankvertisements:** Opportunities exist for businesses to create unique and engaging prankvertising campaigns to capture the attention of consumers. - **Fitness Challenges:** There is potential for fitness clubs or brands to create physical challenges that test individuals' strength and abilities. - **Reward Incentives:** Companies can implement reward systems to incentivize customer engagement and loyalty. ### Sectors Adopting This - **Advertising:** Prankvertisements offer disruptive innovation opportunities for advertising agencies to create memorable campaigns that leave a lasting impression. - **Fitness:** The fitness industry can explore innovative ways to engage customers through physical challenges that offer rewards for participation. - **Hospitality:** Hotels or resorts can implement reward incentive programs to encourage guests to participate in recreational activities, boosting customer satisfaction and loyalty. ## Related on Trend Hunter - [Pickle Juice Campaigns](https://www.trendhunter.com/trends/the-pickle-juice-company.md) - [Left-Handed Athlete-Focused Nutrition Shots](https://www.trendhunter.com/trends/lefthanded-athlete.md) - [Pickle Cocktail Pop-Ups](https://www.trendhunter.com/trends/project-pickle.md) - [Pickle Jar-Resembling Candles](https://www.trendhunter.com/trends/jar-of-pickles.md) - [Functional Pickle Shots](https://www.trendhunter.com/trends/pickle-shot.md) - [Record-Breaking Pickle Parties](https://www.trendhunter.com/trends/worlds-largest-pickle-party.md) - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md) - [Food-Shaped Fidget Toys](https://www.trendhunter.com/trends/stress-pickle.md) - [Revamped Pickle Packaging](https://www.trendhunter.com/trends/grillos.md)