# Automotive Appliance Hybrids The Opel Good Tools Ads Market Multitalented Machines By Amelia Roblin | Published 2011-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/opel-good-tools-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/opel_saw) & [futurebrand](http://www.futurebrand.com/) For businesses, automobiles have to be more than people carriers, and these [Opel](https://www.trendhunter.com/trends/opel-experimental) Good Tools ads promote a line of commercial vehicles up for mastering the task at hand. Targeting professionals from caterers and cleaners to carpenters and landscapers, this clever campaign demonstrates how a variety of different jobs can be done better with a van or a truck designed "to deliver." Perhaps you require a workshop in the back of your caravan, or a place to assemble baked goods onsite at an event. The FutureBrand advertising agency of Hamburg, Germany, has literally transformed this fleet of cars into [hybrid machines and power tools](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled) that act as table saws, beaters, paint rollers and vacuums. The Opel Good Tools ads suggest that it's about finding a vehicle to meet your needs, and not the other way around. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 89% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Commercial Vehicle Customization:** Businesses are seeking customized commercial vehicles that can be transformed into mobile tools for improved efficiency and productivity. - **Multifunctional Automotive Appliances:** The development of automotive appliances that serve multiple functions beyond transportation is on the rise as businesses look for integrated solutions. - **Worksite Vehicle Innovation:** Innovative adaptations of vehicles that can be used as worksites and mobile workshops are in demand in the commercial vehicle industry. ### Sectors Adopting This - **Commercial Vehicle Manufacturing:** Commercial vehicle manufacturers have an opportunity to develop modular, customizable platforms that can be transformed into mobile workspaces and appliances. - **Construction:** The construction industry can benefit from vehicles that are transformed into mobile workshops and appliances for improved efficiency on worksites. - **Catering and Event Planning:** Catering and event planning businesses can increase productivity by using vehicles that are customized to serve as mobile workspaces and appliances for food preparation and service. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Multifunctional Micro-Camper Vans](https://www.trendhunter.com/trends/toyoya-kayoibako.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Convertible Commercial RV Vans](https://www.trendhunter.com/trends/nissan-and-plugvan.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Cubic Convertible Camping Vans](https://www.trendhunter.com/trends/adria-mode.md)