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# Giant Mirror Pavilions
OOS Studio Covered the Front of the Swiss Pavilion with a Mirror

By Elena Rahman | Published 2021-10-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/oos-studio
References: [dezeen](https://www.dezeen.com/2021/10/07/swiss-pavilion-expo-2020-oos-mirror-facade/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [oos](https://oos.com/en/projects/)

OOS Studio, a Zurich-based architecture firm, used a giant mirror to cover the front of the [Swiss](https://www.trendhunter.com/trends/villas-de-san-pablo-cultural-center) Pavilion at Dubai Expo 2020. The Pavilion is called Reflections and is set alongside a giant red carpet, reflecting the mirrored structure. The Swiss Pavilion aims to encouraged visitors to think about Switzerland.

To complete the project, OOS collaborated with scenography designer Bellprat Partner and landscape architect Lorenz Eugster. It is simple in shape, boasting a cube design, yet is brought to life by its [mirrored facade](https://www.trendhunter.com/trends/diller-scofidio-renfro2), which includes a funnel-shaped indentation. The installation hopes to connect its visitors through the mirroring effect as they ponder their self-images and that of other guests. Inside, a fog-filled room leads to a mountain top view.

Image Credit: OOS Studio

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 43% | Activity: 26% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Mirror Facades:** Architecture firms are experimenting with giant mirror facades for buildings to create visually striking attractions.
- **Interactive Installations:** Interactive instillations are becoming popular in exhibitions and events, allowing visitors to engage with the experience in a memorable way.
- **Immersion Projects:** Architecture firms are focusing on immersive projects, using technology and creative designs to create memorable experiences for visitors.

### Sectors Adopting This

- **Architecture:** Architecture firms can create visually striking buildings by experimenting with giant mirror facades, creating new experiences for visitors.
- **Events:** Event planners can enhance the experience of their guests by including interactive installations and immersion projects that allow visitors to engage with the experience in a memorable way.
- **Tourism:** Tourism industries can make use of visually striking architecture and immersive experiences to attract tourists to their destinations.

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- [Reflective Material Exhibits](https://www.trendhunter.com/trends/mirroring-dialogue.md)
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