# Literary Aesthetic One-for-One Tees The 'OOP x Mikey Burton: Gatsby' Collaboration Donates By Tiana Reid | Published 2013-05-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/oop-x-mikey-burton-gatsby References: [shop.outofprintclothing](http://shop.outofprintclothing.com/The_Great_Gatsby_book_cover_t_shirt_p/l-1024.htm) It was only a matter of time, of course, that the famed one for one company, Out of Print, released the 'OOP x Mikey Burton: Gatsby' collaboration inspired by the book but also coinciding with the release of the 3D film, directed by Baz Luhrmann (the director of Moulin Rouge and Romeo and Juliet) starring Leonardo DiCaprio and Tobey Maguire, and also featuring a hip hop soundtrack. Whether you get down with the film or not, the shirt, which was made for Burton's thesis project, has a similar aesthetic in terms of fantasy and color. As usual with Out of Print as a for-profit social venture, for every t-shirt sold, one book is donated to an organization. **Contact Information:** [Out of Print Website](http://www.outofprintclothing.com) [Out of Print Facebook](http://www.facebook.com/outofprintclothing) [Out of Print Twitter](http://twitter.com/OutofPrintTees) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **One-for-one Companies:** There is a disruptive innovation opportunity to create more one-for-one companies in various industries, such as fashion, food, and home goods. - **Literary Fashion Collaborations:** The collaboration between Out of Print and Mikey Burton presents a disruptive innovation opportunity for more collaborations between fashion brands and artists inspired by literature. - **Socially Conscious Ventures:** The for-profit social venture model used by Out of Print showcases a disruptive innovation opportunity for businesses to incorporate social impact into their core mission. ### Industries Being Reshaped - **Fashion:** There is a disruptive innovation opportunity to create more socially conscious fashion brands that give back to the community. - **Film:** The 'Gatsby' collaboration between Out of Print and Mikey Burton highlights a disruptive innovation opportunity for more fashion collaborations inspired by movies. - **Literature:** The collaboration between Out of Print and Mikey Burton presents a disruptive innovation opportunity for more literature-themed fashion products in the industry. ## Related on Trend Hunter - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/the-godfather-collection.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md)