# Urban Unisex Carriers The ooobaby Bag is Meant to Adapt to a Consumer's Different Needs By Riley von Niessen | Published 2017-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ooobaby References: [ooobaby](https://ooobaby.com) & [instagram](https://www.instagram.com/ooobaby/) ooobaby, a Canadian company that creates [luxurious Italian leather handbags](https://www.trendhunter.com/trends/carry-bag) for both women and men, was first conceived when its founder was in search of a baby bag that suited her style. As the traditional baby bag is rather bulky and aesthetically unappealing, the ooobaby bag was the perfect solution, providing all the space necessary for a new parent to pack the essentials around with them, while maintaining the look of a [high-end and modern leather carrier](https://www.trendhunter.com/trends/leather-bags). Due to this, the ooobaby bag is able to evolve with its wearer, whether one's just looking for a day bag to walk about the city with, or a stylish carrier to pack a laptop and documents to and from the office. Given the bag's use of materials, it's well equipped to last for years to come, making it a great investment. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Unisex Bags:** The trend of creating high-end bags that can be used by both men and women provides an opportunity for brands to tap into a market seeking versatile and stylish accessories. - **Adaptive Functionality:** The trend of bags that can adapt to different needs, such as transitioning from a baby bag to a day bag or work bag, opens up opportunities for brands to offer multi-purpose products that cater to different lifestyles. - **Durable and Sustainable Materials:** The trend of using high-quality materials that can last for years offers a chance for brands to showcase their commitment to sustainable and long-lasting products. ### Sectors Adopting This - **Fashion and Accessories:** Fashion brands can explore the trend of luxurious unisex bags and innovative functionality to attract a wider customer base and tap into the growing demand for gender-neutral accessories. - **Parenting and Baby Products:** The parenting industry can benefit from the trend of adaptable baby bags that cater to the needs of modern parents, providing them with stylish and functional solutions for on-the-go parenting. - **Work and Business Essentials:** The trend of bags that transition seamlessly from a day bag to a professional work bag creates an opportunity for brands to cater to professionals who require versatile and stylish carriers for their everyday needs. ## Related on Trend Hunter - [Multifunctional Diaper Bags](https://www.trendhunter.com/trends/keababies-diaper-backpack.md) - [Premium Baby Carrying Collections](https://www.trendhunter.com/trends/calpak.md) - [Customizable Backpack-Style Suitcases](https://www.trendhunter.com/trends/roller-travel-bag.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Feedback-Informed Modern Baby Carriers](https://www.trendhunter.com/trends/modern-baby-carriers.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Multi-Functional Baby Carriers](https://www.trendhunter.com/trends/multifunctional-baby-carrier.md) - [Storage-Equipped Baby Carriers](https://www.trendhunter.com/trends/sunveno-new-ergonomic-baby-carrier.md) - [Opulent Designer Laptop Bags](https://www.trendhunter.com/trends/designer-laptop-bag.md)