# Functional Low-Sugar Candies Oomph! Sweets Chews Share the Benefits of Lion's Mane, ACV & More By Laura McQuarrie | Published 2023-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oomph-sweets-chews References: [nosh](https://www.nosh.com/food-wire/2023/oomph-sweets-to-unveil-new-innovations-of-its-low-sugar-vegan-candy-at-natural-products-expo-west/) & [oomphsweets](https://oomphsweets.com/)  At Natural Products Expo West, Oomph! Sweets will be introducing Oomph! Sweets Chews as a new way for fans to enjoy its [low-sugar candies](https://www.trendhunter.com/trends/new-smartsweets-products). These chews are packed with functional benefits from ingredients like cherry acerola, lion's mane and apple cider vinegar, and the all-natural candies are entirely vegan, gluten-free, keto-friendly, allergen-friendly and low in calories. After the brand made its Expo East debut, it gleaned from [Amazon](https://www.trendhunter.com/trends/wild-thingz) insights and [Shopify](https://www.trendhunter.com/trends/1800d2c) data to better understand what consumers want. At the upcoming trade show event, attendees will get the first taste of the brand's Mini Chews, a square-shaped sweet in nostalgic flavors like Dark Chocolate, Lemon, Passion Fruit and Green Apple. Going forward, the brand is focused on innovation, new flavors and infrastructure to support highly anticipated retail launches. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Candies:** Low-sugar candies with added functional ingredients like lion's mane and apple cider vinegar are becoming more popular. - **Allergen-friendly Snacks:** The trend of allergen-friendly snacks with no gluten or animal products is continuing to grow. - **Keto-friendly Treats:** Keto-friendly treats with low calories are gaining popularity among consumers looking for healthier options. ### Where This Applies - **Health and Wellness:** The health and wellness industry can benefit from innovative functional candies that provide added nutritional benefits. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of allergen-friendly and keto-friendly snacks to meet consumer demand. - **E-commerce:** E-commerce platforms can take advantage of data insights to better understand consumer preferences and offer new product varieties. ## Related on Trend Hunter - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Spicy Low-Sugar Chews](https://www.trendhunter.com/trends/tamalitoz.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Tangy Vitamin-Packed Candies](https://www.trendhunter.com/trends/organic-ginger-lemon-chews.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Better-for-You Tropical Gummies](https://www.trendhunter.com/trends/sour-stars.md)