# Empowering Shake Campaigns SlimFast's Oomph for your Boomph Shares the Power of Positivity By Laura McQuarrie | Published 2023-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oomph-for-your-boomph References: [uk.style.yahoo](https://uk.style.yahoo.com/kelly-brook-teams-big-narstie-113800663.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAI440rQ2l14qO6_5juXX7Fw4jZPHz-jGYrFuVjX2IEsDSXRUs2x0jivI6IzozvmL3rZhgmDZpai1cq3pkms1Osy9VHFvvQHbQcxVdMuALc5kDSV13PtWEl3MXl_TYSL1xQQcgv3Uu_K3dGVciTRun8LHgdEjOlCBWtyEyvr0HQ_r) & [motherlondon](https://motherlondon.com/slimfast-shakes-things-up-with-mother/)  Oomph for your Boomph is a new campaign from [SlimFast](https://www.trendhunter.com/trends/intermittent-fasting-bars) starring Kelly Brook and Big Narstie, who help the brand share a message about pushing to become the best version of yourself. This fresh campaign from the meal replacement shakes and snack bar brand takes a new direction. With a focus on [positive thinking and the nutritional benefits](https://www.trendhunter.com/trends/you-are-amazing) of its products, SlimFast shows how empowering it can be to start a health and fitness journey. Big Narstie said, "Eight years ago I collapsed after Celebrity Bake Off and that's when I began on my fitness journey and got into mixed martial arts." As of 2023, creative agency Mother is completely shaking up the SlimFast brand, promising "SlimFast like you’ve never seen it before (or ever imagined you would." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 72% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Positive Thinking Campaigns:** Opportunities for other health and wellness brands to use positive thinking in marketing campaigns to promote overall wellness. - **Empowerment Through Nutrition:** Opportunities for meal replacement and snack bar brands to focus on the nutritional benefits of their products and empower customers to start a health and fitness journey. - **Innovative Brand Refreshes:** Opportunities for creative agencies to disrupt established brands through innovative and unexpected brand refreshes. ### Who This Affects Most - **Health and Wellness:** Brands in the health and wellness industry can incorporate positive thinking and empowerment messaging in their marketing campaigns to promote overall wellness. - **Meal Replacement:** Meal replacement brands can focus on the nutritional benefits of their products to empower customers to start a health and fitness journey. - **Creative Agency:** Creative agencies can disrupt established brands through innovative and unexpected brand refreshes, such as the upcoming refresh of SlimFast by Mother. ## Related on Trend Hunter - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Protein-Based New Year Collabs](https://www.trendhunter.com/trends/premier-protein-x-michelle-buteau.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Fast Food-Chain Protein Shakes](https://www.trendhunter.com/trends/sweet-and-ripped-side.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md)