# Ocean-Powered Matcha Drinks OoMee Matcha Supports Calm Focus and Helps to Curb Cravings By Laura McQuarrie | Published 2026-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oomee-matcha References: [bevnet](https://www.bevnet.com/news/2026/seaweed-drink-oomee-raises-new-investment) & [oomee.life](https://oomee.life/products/oomee-matcha-mixed-12-pack)  OoMee Matcha is a smooth, plant-powered, non-carbonated matcha beverage infused with marine nutrients—Seabiotics—to provide a better alternative to [sugary matcha lattes](https://www.trendhunter.com/trends/fresh-oat-matcha-latte) and [conventional energy drinks](https://www.trendhunter.com/trends/matcha-energy-drinks). This ocean-powered drink is lightly fruit-infused and ready to sip in varieties like Passionfruit & Yuzu, Lemon & Mint, and Matcha Berry, each of which builds on the beauty of subtly bright green tea notes. OoMee Matcha speaks to a remarkably wide range of consumers, from [plant-based and vegan shoppers](https://www.trendhunter.com/trends/alpro-matcha) drawn to its thoughtfully sourced ingredients, to matcha enthusiasts who appreciate the earthy, energizing lift that makes it a compelling alternative to coffee. For those on a weight wellness journey, it goes even further by offering craving control support that makes it easier to stay on track, all while delivering clean, convenient, flavorful, on-the-go refreshment. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 74% | Activity: 81% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ocean-infused Functional Beverages:** A rise in beverages leveraging marine-derived ingredients creates opportunities for products that combine hydration, minerals, and mood or focus benefits distinct from terrestrial botanicals. - **Plant-powered Energy Alternatives:** Consumers seeking caffeine alternatives are driving interest in plant-based formulations that deliver sustained alertness without the jitters associated with coffee or sugary energy drinks. - **Craving-control Wellness Drinks:** Formulations that claim appetite or craving modulation are emerging as convenient adjuncts for weight-management routines and behavioral nutrition strategies. ### Who This Affects Most - **Beverage Manufacturing:** Small-batch and large-scale producers can differentiate by integrating novel marine actives and clean-label plant extracts into ready-to-drink offerings. - **Retail Cafes and Quick-serve:** On-premise and grab-and-go outlets could expand menus with functional matcha-based options that appeal to health-conscious and plant-based clientele. - **Nutraceuticals and Supplements:** Supplement companies may pursue hybrid products that blur the line between beverages and supplements by delivering standardized marine nutrients with evidence-backed functional claims. ## Related on Trend Hunter - [Kelp-Infused Pasta Sauces](https://www.trendhunter.com/trends/fortified-pasta-sauces.md) - [Beautifying Mocktails](https://www.trendhunter.com/trends/pretty-hot-margarita.md) - [Sea Vegetable Pesto Sauces](https://www.trendhunter.com/trends/sea-asparagus-pesto.md) - [Seaweed-Infused Cocktails](https://www.trendhunter.com/trends/seaweed-tonic.md) - [Collaboration Low-Calorie Cocktails](https://www.trendhunter.com/trends/john-paul-jones-rum.md) - [Kelp-Based Meatballs](https://www.trendhunter.com/trends/kelp-meatballs.md) - [Deep Ocean Water Drinks](https://www.trendhunter.com/trends/deep-ocean-water.md) - [Seaweed-Based Drink Capsules](https://www.trendhunter.com/trends/london-marathon.md) - [Consumable Whisky Pods](https://www.trendhunter.com/trends/glenlivet-capsule-collection.md)