# Laboratory Booze Branding Oola Vodka Takes the Scientific Approach to Bottling Its Beverages By Michael Hemsworth | Published 2013-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oola-vodka References: [coolhunting](http://www.coolhunting.com/food-drink/oola-vodka.php) & [ooladistillery](http://www.ooladistillery.com/) The bottles it uses might be a little bit misleading, but [Oola](https://www.trendhunter.com/trends/oola-distillery) vodka is indeed a brand of liquor and not a science experiment. The [flavored vodka brand](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) utilizes sophisticated beakers to package it's alluring distilled beverage that help to entice the eye. Oola vodka comes in two flavors that might seem a little bit odd, but are nonetheless absolutely refreshing for a libation. First, there's citrus, which is relatively standard, but then there are [pepper and rosemary](https://www.trendhunter.com/trends/diistil); the savory notes of these spices will help to broaden a drinker's palate with clean notes of deliciousness. While the product itself is solid, it's the branding of Oola vodka that is really getting attention. Featuring scientific scribblings on the side and shaped like a bottle out of the lab, Oola vodka is a cutting-edge way of looking at liquor. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Scientific Branding:** The trend of using scientific-inspired branding in the liquor industry is creating opportunities for innovative packaging and marketing strategies. - **Unconventional Flavor Profiles:** The trend of incorporating unconventional flavors like pepper and rosemary in vodka is opening up new avenues for experimentation and differentiation in the beverage industry. - **Visual Experimentation:** The trend of using visually appealing bottles and scientific imagery in alcohol branding presents an opportunity for disruptive design and packaging innovations. ### Where This Applies - **Liquor:** The liquor industry can tap into the trend of scientific branding and unconventional flavors to create unique and captivating products that stand out in the market. - **Packaging:** The packaging industry can leverage the trend of visually appealing bottles and experimental designs to provide innovative solutions that enhance the appeal and differentiation of alcoholic beverages. - **Marketing:** The marketing industry can explore the trend of scientific-inspired branding to develop creative advertising campaigns and strategies that resonate with consumers looking for unique and cutting-edge experiences. ## Related on Trend Hunter - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Premium Smart Vodkas](https://www.trendhunter.com/trends/amoon-vodka.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Aesthetically Pleasing Botanical Gins](https://www.trendhunter.com/trends/oola-distillery.md) - [Synaesthesia-Inspired Spirits](https://www.trendhunter.com/trends/jo-vodka.md)