# Monkey Business Branding Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam By Amelia Roblin | Published 2012-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ooh-ooh-ah-ah-packaging References: [lovelypackage](http://lovelypackage.com/ooh-ooh-ah-ah/) & [peckandco](http://peckandco.com/) Food is something that all living creatures can appreciate and Ooh Ooh Ah Ah! packaging playfully illustrates the overlap between the tastes of primates and people. Emilie Wildiers' range of [banana-flavored jams](https://www.trendhunter.com/trends/oreo-monkey-business) is represented by an adorable cartoon monkey named Nom-Nom. He's pictured with a different consumptive facial expression on each variety of jar. White Chocolate, Rhubarb and Rum Raisin concoctions are branded with yellow, red and blue labels respectively. [Simple one-color backgrounds](https://www.trendhunter.com/trends/cooper-street-snacks) keep the focus on the [lovable mascot](https://www.trendhunter.com/trends/pg-tips-monkey-collectible) as he licks his lips or begins to vocalize his sentiments about the sweet spreads. On the box, Peck and Co. scrawled the name of the product as if it was escaping from the mouths of the chimps. Ooh Ooh Ah Ah! packaging uses the call of the wild to appeal to the hungry beast in all of us. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Playful Packaging:** Incorporating playful and expressive packaging designs can create an emotional connection between consumers and products. - **Animal Mascots:** Using adorable animal mascots can help to enhance brand recognition and resonate with consumers on a deeper level. - **Emotive Branding:** Employing packaging designs that evoke emotions can create a memorable and engaging consumer experience. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from incorporating playful and emotive packaging designs to enhance product appeal and stand out from competitors. - **Branding and Marketing:** Branding and marketing professionals can capitalize on the use of animal mascots and emotive packaging to create strong brand recognition and customer loyalty. - **Consumer Goods:** The consumer goods industry can explore the use of playful and expressive packaging designs to increase consumer engagement and drive sales. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Tropical Banana Chip Chocolates](https://www.trendhunter.com/trends/fatso-drunkn-monkey.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md)