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# Nightmarish Multigrain Cereals
Oogie Boogie FunkO's Come with a Villainous Collectible Toy

By Laura McQuarrie | Published 2019-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oogie-boogie-funkos
References: [bustle](https://www.bustle.com/p/oogie-boogie-cereal-is-a-nightmare-before-christmas-fans-ultimate-breakfast-18554087) & [spirithalloween](https://www.spirithalloween.com/product/decorations/funko/oogie-boogie-funko-s-cereal-with-pocket-pop-figure-disney-villains/pc/1005/c/0/sc/3486/176907.uts)

Halloween is just a few months away and Funko, Spirit Halloween and Spencer’s are already getting in the spirit with a new line of FunkO’s [collectible cereals](https://www.trendhunter.com/trends/kpop-demon-hunters-cereal)—including the Oogie Boogie FunkO's that reference the villain from Tim Burton's The Nightmare Before Christmas.

The cereal promises to be as spooky as it is healthy, as the green, O-shaped pieces are actually [multigrain cereal](https://www.trendhunter.com/trends/kelpo). On the back of the cereal box, there's even an activity inspired by the roulette wheel that Oogie Boogie spins to torture Santa Claus before he is saved in a last-minute rescue.

This new cereal is now available for pre-order and collectors will want to stock up early as the boxes contain glow-in-the-dark Oogie Boogie Pocket Pop Figures from Funko.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 72% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Collectible Cereals:** Opportunity for brands to create limited-edition cereals with collectible items inside, targeting nostalgic and pop culture enthusiasts.
- **Multigrain Health Foods:** Innovation in the cereal industry by creating healthier alternatives with multigrain ingredients, appealing to health-conscious consumers.
- **Interactive Packaging:** Brands can incorporate interactive elements on cereal boxes to engage consumers and create memorable experiences.

### Industries Being Reshaped

- **Food and Beverage:** Food companies can explore new product opportunities and partnerships with popular entertainment franchises to create unique cereal concepts.
- **Toy and Collectibles:** Opportunity for collectibles companies to collaborate with food brands to offer exclusive collectible items in cereal boxes.
- **Packaging:** Packaging companies can develop interactive and engaging solutions for cereal brands, enhancing the consumer experience.

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