# Grotesque-Faced Garment Racks The Ooga Booga Coat Hook is Anthropomorphic, Ugly and Amusing By Amelia Roblin | Published 2014-05-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ooga-booga References: [mocoloco](http://mocoloco.com/fresh2/2014/04/30/ooga-booga-frik-frak-pierre-coat-hooks-by-studio-bertjan-pot-.php) & [bertjanpot.nl](http://www.bertjanpot.nl/?p=7295) Looking at the Ooga Booga [coatrack](https://www.trendhunter.com/trends/multi-hanger), you can appreciate that it is not accurately representative of human physiognomy. Even without elements that emulate eyeballs and a mouth, however, the observer may understand the unusual object as a vaguely face-like sculpture. For Studio Bertjan Pot, Moustache uses wood to produce the [smooth mountable panels](https://www.trendhunter.com/trends/plus-collection-1) and the rounded, stick-like dowels that protrude from the backings. Central to two of the designs particularly is a large projection that resembles a nose. An arrangement of other pegs are placed where the peepers or ears might be, making the Pierre and the Ooga Booga appear as [playfully deformed people](https://www.trendhunter.com/trends/pratone-chair). The Frik Frak is the third hanger in the collection, and it seems to show off a cluster of whiskery hooks. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Anthropomorphic Coat Hooks:** Designing coat hooks in the image of human facial features offers a playful design trend with opportunities to explore unique shapes and materials. - **Sculptural Storage Solutions:** Creating functional storage solutions that double as works of art presents opportunities to blur the lines between form and function in interior design. - **Eccentric Home Accessories:** Designing home accessories with unexpected and quirky design elements presents opportunities to appeal to consumers seeking unique statement pieces. ### Where This Applies - **Interior Design:** Anthropomorphic coat hooks and sculptural storage solutions offer opportunities for interior designers to incorporate playful and unique design elements into their projects. - **Furniture Design:** Eccentric home accessories like the Ooga Booga coat hook present opportunities for furniture designers to create statement pieces that blend form and function in unexpected ways. - **Home Decor:** Designing and selling eccentric home accessories like the Ooga Booga coat hook offers opportunities to appeal to consumers seeking unique and playful design elements for their homes. ## Related on Trend Hunter - [Playful Monkey-Inspired Coat Stands](https://www.trendhunter.com/trends/monkey-coat-stand.md) - [Tripod-Like Garment Racks](https://www.trendhunter.com/trends/multifunctional-coat-rack.md) - [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md) - [Sporty Climbing-Inspired Hangers](https://www.trendhunter.com/trends/grip-hanger.md) - [Rotating Punctuation Mark Hangers](https://www.trendhunter.com/trends/emotion-hanger.md) - [Chinese Character-Shaped Coat Racks](https://www.trendhunter.com/trends/resting-coat-rack.md) - [Geometrically Shaped Hanger Concepts](https://www.trendhunter.com/trends/triangle-hanger.md) - [Stylish Oakwood Storage Furniture](https://www.trendhunter.com/trends/moose-cabinet.md) - [Banana-Inspired Clothing Hangers](https://www.trendhunter.com/trends/banannang.md)