# Artfully Designed Soccer Shirts OOF x UMBRO Partner for Limited-Edition Shirts By Debra John | Published 2025-01-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oof-x-umbro References: [umbro](https://www.umbro.co.uk/1) & [oofgallery](https://oofgallery.com/)  [OOF](https://www.trendhunter.com/trends/acute-house) x Umbro has collaborated to release two [limited-edition soccer shirts](https://www.trendhunter.com/trends/spiceworld-football), designed by artists Hank Willis Thomas and Rachel Maclean. This partnership, marking the second collaboration between OOF and Umbro, brings together [football apparel and contemporary art](https://www.trendhunter.com/trends/studio-dumbar-dept) in two unique designs, each limited to 360 pieces. Rachel Maclean, a Scottish artist known for "her exploration of pop culture and societal critique, designed a shirt featuring a distorted smiley face emoji in neon pink and yellow—her work reflects themes of digital culture and societal structures, presenting a visually striking and thought-provoking image." Hank Willis Thomas, an American artist recognized for "his work addressing themes of oppression and the legacies of slavery, created a design with a hypnotic black-and-white op-art eye; this design draws inspiration from Thomas's involvement with the Wide Awakes collective, which advocates for cultural change and self-emancipation." Both shirts offer a contemporary perspective and intersect this with sport. Image Credit: OOF x UMBRO ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 71% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Art-inspired Sportswear:** The fusion of contemporary art with sports apparel offers new opportunities for fashion brands to create visually arresting and culturally relevant products. - **Limited-edition Collaborations:** Collaborations between renowned artists and apparel brands on limited-edition pieces create exclusivity and drive consumer demand through art-enthusiast appeal. - **Cultural Critique Fashion:** Sportswear that incorporates cultural critique elements reflects societal discourse and enables consumers to make personal statements through their fashion choices. - **Customizable Emotional Expression:** Outfitting soccer players and fans in eye-catching designs expands the use of apparel as a medium for expressing emotion and ideology on the world stage. ### Where This Applies - **Fashion:** The intersection between artistic design and sportswear highlights a growing market for designer collaborations in the fashion industry. - **Sports Apparel:** Bringing contemporary art into sports apparel provides a fresh avenue for innovation and differentiation in a competitive industry. - **Art Merchandise:** The collaboration between artists and apparel brands emphasizes the potential for expanding the art merchandise market through everyday wearable art pieces. ## Related on Trend Hunter - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Anniversary-Commemorating Jersey Designs](https://www.trendhunter.com/trends/over-the-pitch.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Soccer Team-Themed NFTs](https://www.trendhunter.com/trends/equitbl.md) - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Artistic Sportswear Jerseys](https://www.trendhunter.com/trends/studio-dumbar-dept.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md)