# Mushroom Milk Chocolates Oodaalolly's Newest Chocolate Bar is Made with Dairy-Identical Whey By Laura McQuarrie | Published 2023-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oodaalolly References: [greenqueen.hk](https://www.greenqueen.com.hk/oodaalolly-perfect-days-whey-mushroom-milk-chocolate/) & [oodaalolly](https://www.oodaalolly.com/)  Oodaalolly Chocolate partnered with the leader in the precision fermentation space, Perfect Day, to create the all-new Mushroom Milk Chocolate. Chocolate-loving consumers who avoid dairy used to have to settle for bitter-tasting dark chocolate but now, all sorts of [plant-powered "milk" chocolates](https://www.trendhunter.com/trends/ambiante-chocolate-flavor) are emerging. Instead of using a base of nuts or oats, this one sets itself apart with mushroom milk. The taste and texture of conventional dairy products are replicated by mushroom milk, which uses a protein from the Trichoderma reesei fungus. Mushroom milk is said to emit 97% fewer greenhouse gases as compared to conventional proteins, and it also requires 97% less surface and groundwater and uses 60 percent fewer fossil fuels. One product at a time, sustainable alternatives like mushroom milk are replacing the need to use [animal-derived milk proteins](https://www.trendhunter.com/trends/strive-freemilk). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 56% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mushroom Milk Alternatives:** As the demand for sustainable alternative milk products continue to grow, there is potential for more innovators to explore the use of mushroom milk as a base for different food and beverage products. - **Precision Fermentation:** Precision fermentation technology can be applied to create dairy-identical alternatives that are more sustainable and can significantly reduce the impact on the environment. - **Plant-based Milk Chocolates:** As consumers become more conscious of their health and the environment, there is potential for more brands to experiment with different plant-based milks (like mushroom milk) to cater to this growing market. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry stands to gain from exploring the use of sustainable and plant-based alternatives like mushroom milk in their products. - **Alternative Milk Products:** Alternative milk producers can leverage precision fermentation technology to create sustainable dairy-identical milk products like mushroom milk that cater to consumers seeking more environmentally friendly options. - **Sustainable Agriculture:** Precision fermentation technology has the potential to shift the food system towards more sustainable agricultural practices, particularly in the dairy industry, by reducing greenhouse gas emissions and the need for fossil fuels and water. ## Related on Trend Hunter - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Animal-Free Chocolate Bars](https://www.trendhunter.com/trends/co2coa.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Clean-Label Chocolate Oat Milk](https://www.trendhunter.com/trends/malk.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md)