# Sweetened Protein Snack Partnerships Oobli and Ingredion Partnered to Create Healthy Products By Michael Hemsworth | Published 2025-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oobli-and-ingredion References: [snackandbakery](https://www.snackandbakery.com/articles/113052-oobli-ingredion-partner-on-sweeteners) & [oobli](https://oobli.com/?srsltid=AfmBOoqQQmnmsm7OfP7eLS4I6bPgcO0kkZRwtoAmjs5NGLkJEmH4BXn9)  Oobli and Ingredion have announced a new partnership that will see both brands leveraging their expertise to create a healthy yet delicious range of food product solutions for the consumer market. The partnership will see global ingredient solutions provider Ingredion providing healthier sweetener solutions to Oobli for use in its sweet protein products range. The partnership has already seen the brands co-develop products to better understand how the companies can achieve synergy going forward. CEO at Oobli Ali Wing commented on the Oobli and Ingredion partnership saying, "Sweet proteins are a long-overdue addition to the toolkit of better-for-you sweeteners. Working with Ingredion’s best-in-class teams to pair natural sweeteners with our novel sweet proteins will deliver game-changing solutions in this important, growing, and timely category.” Image Credit: Oobli ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 65% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet Protein Innovation:** The collaboration between Oobli and Ingredion emphasizes the rising potential and consumer demand for sweet protein-based food products, offering a novel approach to healthier snack options. - **Natural Sweetener Integration:** The partnership underscores the trend towards integrating natural, healthier sweeteners into traditional food formulations, paving the way for enhanced taste experiences without compromising health. - **Collaborative Product Development:** Co-development efforts highlight a trend towards partnerships that leverage cross-industry expertise to create innovative health-focused food products. ### Sectors Adopting This - **Health-oriented Snacks:** The development of sweet protein snacks marks a significant movement in the health-oriented snack industry, focusing on creating nutritious yet flavorful alternatives. - **Functional Food Ingredients:** The use of sweet proteins as a healthier sweetening solution reveals new growth opportunities within functional food ingredients, driven by consumer health consciousness. - **Food Tech Partnerships:** Innovative collaborations in the food tech industry, such as that between Oobli and Ingredion, spotlight the role of technology in developing better-for-you food solutions. ## Related on Trend Hunter - [Sweet Protein Chocolate Bars](https://www.trendhunter.com/trends/oobli.md) - [Superfood Snack Partnerships](https://www.trendhunter.com/trends/oakberry-x-scotts-protein-balls.md) - [Creamy Plant-Based Food Ingredients](https://www.trendhunter.com/trends/ingredion-and-cosaic.md) - [Better-for-You Sweet Iced Teas](https://www.trendhunter.com/trends/sweet-iced-tea.md) - [Plant Protein Distribution Partnerships](https://www.trendhunter.com/trends/blendtek-ingredients.md) - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md) - [Low-Sugar Chocolate Bars](https://www.trendhunter.com/trends/oobli-milk-chocolate-bars.md) - [Air-Derived Protein Supplements](https://www.trendhunter.com/trends/solar-foods-and-sensapure-flavors.md) - [Protein-Packed Ready Food Ranges](https://www.trendhunter.com/trends/myprotein-and-greencore.md)