# Hauntingly Intimate Editorials The OOB Magazine ‘Toxik Beauty’ Photoshoot Stars Valeri By Meghan Young | Published 2013-06-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/oob-magazine-toxik-beauty References: [fashionising](http://www.fashionising.com/pictures/b--the-silent-perfection-of-a-melancholy-daydream-56787.html) & [oobmag](http://www.oobmag.com/toxik-beauty-by-paul-morel/) At once ethereal and haunting, the OOB Magazine ‘Toxik Beauty’ editorial will enchant people instantly. Clad in nothing more than frothy swaths of black and cream tulle, model Valeriia Karaman is a vision. Fashionising captures the essence of the photoshoot beautifully by describing it as, “The silent perfection of a melancholy daydream.” Lensed by photographer Paul Morel, the OOB Magazine ‘Toxik Beauty’ editorial hammers home the concept of the French publication. Concerning itself solely with [beauty looks](https://www.trendhunter.com/trends/the-ordinary-x-uncommon), the photoshoot forgoes any unnecessary fashion frills in order for readers to focus on what really matters, the face. In this case, the true star of the OOB Magazine ‘Toxik Beauty’ editorial is makeup artist Virginie Rascle, who gave the waif-like blonde [dark deep-set eyes](https://www.trendhunter.com/trends/il-pranzo-campaign), chiseled cheekbones and a pale complexion that is more suited for the winter season. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 89% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Melancholic Beauty:** Exploring ethereal and haunting beauty looks that evoke a melancholic daydream, presenting opportunities to create unique makeup and fashion items. - **Minimalist Fashion:** Emphasizing the beauty of simplicity by forgoing unnecessary frills and focusing on key facial features, opening up possibilities for minimalist fashion designs. - **Ethereal Photography:** Capturing the essence of dreamlike beauty through ethereal and atmospheric photography techniques, providing opportunities for innovative visual storytelling. ### Sectors Adopting This - **Cosmetics:** Creating new makeup products and techniques to achieve dark, deep-set eyes, chiseled cheekbones, and a pale complexion suitable for the winter season. - **Fashion:** Designing clothing using frothy swaths of black and cream tulle to create enchanting and otherworldly looks. - **Photography:** Developing new techniques and concepts in photography to capture the essence of melancholic beauty and elevate visual storytelling. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md)