# Portable Portion Milk Products Fairlife is Launching On-the-Go Milk to Enjoy Out of the House By Michael Hemsworth | Published 2022-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/onthego-milk References: [csnews](https://www.csnews.com/fairlife-go-milk) & [fairlife](https://fairlife.com)  Bringing dairy products out of the house for enjoyment anywhere just got a whole lot easier thanks to the launch of Farilife's on-the-go milk products. The new collection of milk sizes includes the brand's Whole White, Strawberry, Chocolate, 2% Reduced Fat and Cookies N' Creme flavors, and will come in 14-ounce bottles that are perfect for carrying out of the house. This new packaging size helps the brand target the increasing number of consumers who are looking for a way to enjoy their favorite food products, but in a more convenient manner. The [Fairlife](https://www.trendhunter.com/trends/fairlife-production-facility) on-the-go milk products are all crafted with the brand's patented [cold-filtration process](https://www.trendhunter.com/trends/barebells-milk-drink) that removes some of the natural sugars as it also concentrates the protein and calcium. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **On-the-go Dairy Products:** Consumers are increasingly seeking portable and convenient dairy products for consumption outside the home. - **Healthier Dairy Options:** Brands are innovating by using techniques like cold-filtration to create healthier and more nutritious dairy products. - **Packaging Innovations:** New packaging designs are being introduced, targeting the on-the-go consumer market and making it easier to carry and consume dairy products. ### Who This Affects Most - **Dairy Industry:** Adapting to the consumer demand for convenient, on-the-go consumption and healthier dairy options, the dairy industry has an opportunity to innovate in product offerings and packaging. - **Packaging Industry:** The packaging industry can focus on creating portable and eco-friendly solutions for dairy products, catering to the consumer demand for convenience and sustainability. - **Food and Beverage:** The food and beverage industry can leverage the trend of on-the-go consumption to explore new product categories and develop offerings tailored to consumers' busy lifestyles. ## Related on Trend Hunter - [Organic On-the-Go Alt Milks](https://www.trendhunter.com/trends/mooala-organic-bananamilks.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md) - [Grab-and-Go Plant-Based Lattes](https://www.trendhunter.com/trends/califia-farms-singleserve.md) - [Large Format Flavored Milks](https://www.trendhunter.com/trends/mller-frijj-cartons.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Fruity Lactose-Free Beverages](https://www.trendhunter.com/trends/strawberry-30g-protein.md) - [Low-Calorie Nutrient-Packed Milks](https://www.trendhunter.com/trends/milk50-by-dairypure.md)