# Customizable On-the-Go Beauty Tools The Ready Set Jet Beauty Baton Collection is Multi-Tasking By Kalin Ned | Published 2020-06-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/onthego-beauty-tool References: [readysetjetofficial](https://readysetjetofficial.com/) On-the-go beauty tools are essential for individuals who are living a fast-paced lifestyle and recognizing this, Ready Set Jet releases its Beauty Baton Collection, boasting an easy, multi-tasking, and customizable product. Consumers have the opportunity to "mix and match their favorite products in a baton barrel," thus, creating their desired skincare routine. From cleansers and face balms to cheek and lip stains, the [on-the-go beauty tool](https://www.trendhunter.com/trends/glow-rescue-kit) features high-performing vegan formulas that are "infused with pollution-fighting marine ingredients"—Golden Seaweed and Marine Fennel. The Beauty Baton Collection consists of three [dual-use batons](https://www.trendhunter.com/trends/dualfocused-stick), including 'Cleanse & Prime,' 'Sculpt & Shine,' 'Hydrate & Glow,' as well as two highly pigmented add-ons—[Lip & Cheek Stain](https://www.trendhunter.com/trends/ontheglow-blush). Ready Set Jet also seeks to fulfill an ethical commitment with its product and as a result, proceeds from every purchase are invested in empowering the underprivileged female community in India. Image Credit: Ready Set Jet ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 91% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Customizable Beauty Baton Collection:** The rise of customizable on-the-go skincare tools presents opportunities for companies to create multi-use, personalized products with high-performing vegan formulas. - **Multi-use On-the-go Beauty Tools:** The trend towards multi-use and small, portable beauty tools creates opportunities for companies to make products that allow for quick, easy, and effective skincare routines. - **Ethical Beauty Products:** The demand for ethically conscious beauty products opens up opportunities for companies to invest in empowering underprivileged communities and in developing products with ingredients that are responsibly sourced. ### Where This Applies - **Beauty and Skincare:** The customizable and portable nature of the Beauty Baton Collection allows for disruption in the beauty and skincare industry by creating an on-the-go accessory that has the ability to replace multiple products. - **Cosmetics:** The Beauty Baton Collection disrupts the cosmetics industry by offering a customizable, ethical, and multi-use product that can be used as a substitute for traditional cosmetics. - **Sustainability:** The Beauty Baton Collection can be seen as a disruptive innovation opportunity for companies to incorporate sustainable practices within the beauty industry by sourcing responsible ingredients and investing in the empowerment of underprivileged communities. ## Related on Trend Hunter - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Haircare-Focused Travel-Friendly Collections](https://www.trendhunter.com/trends/travel-tool-collections.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Limited-Edition Skincare Travel Bundles](https://www.trendhunter.com/trends/strategic-skincare-solution.md)