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# Medieval Knights as Muses
OntFront Spring/Summer 2010 Lookbook Channels King Arthur's Court

By Marissa Brassfield | Published 2009-08-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ontfront-spring-summer-2010-lookbook
References: [thefashionisto](http://thefashionisto.com/blog/2009/08/spring-2010-ontfront/) & [larapixie.blogspot](http://larapixie.blogspot.com/2009/08/ontfront-ss-2010-lookbook.html)

Last month, we wrote about the medieval armor accessories OntFront strutted down their Spring 2010 runway, and now we have images of the OntFront Spring/Summer 2010 lookbook to show you.

The OntFront Spring/Summer 2010 lookbook continues the [medieval knight theme](https://www.trendhunter.com/trends/at-the-edge-of-time) we saw in the runway collection. Photographer Marnix Postma shot the images on location at a [Dutch castle](https://www.trendhunter.com/trends/hollywood-hills-house-1), according to Larapixie, and the [apparel collection](https://www.trendhunter.com/trends/shapes-we-take) is called "Tonight is the Knight."

**Implications** - That hilarious pun aside, I'm amazed at the location of the shoot. How are places like this even real? Much credit should be given to Marnix Postma for photographing a shoot so engrossing it makes the viewer feel like they're right there with the models. That takes talent. And chutzpah.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 60% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Medieval Fashion:** Fashion designers are incorporating medieval armor and themes to create a unique style fusion.
- **Location-based Branding:** Brands can utilize unique locations to showcase their products and build a distinct brand image.
- **Historic Inspirations:** Designers are finding creative inspiration from history and using it to create modern fashion designs.

### Where This Applies

- **Fashion:** Fashion industry professionals can capitalize on the trend of incorporating historical references in their collections to create unique and compelling designs.
- **Photography:** Photographers can leverage unique locations to create captivating visuals that stand out from the competition.
- **Tourism:** The use of historical locations in fashion and photography can also lead to increased interest in tourism, creating opportunities for tourism-focused businesses.

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