# Human Supercars The Speedy OntFront Fall Winter 2010 Moving Editorial By Joanne Lam | Published 2010-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ontfront-fall-winter-2010 References: [vimeo](http://vimeo.com/12318535) & [ontfront](http://www.ontfront.com/) The OntFront Fall Winter 2010 moving editorial takes fashion spreads to new speeds. This editorial features two “supercar humans” racing in their sleek and stylish OntFront gear. Comparing the [clothing collection](https://www.trendhunter.com/trends/percival-x-ford) to aesthetic modifications on a supercar, this editorial will definitely appeal to car fanatics, while maintaining its popularity to style-loving fans. Check out the featured video for this awesome OntFront Fall Winter 2010 moving editorial. **Implications** - North American society is obsessed with progress and technological change, so it's not surprising that a fashion spread would employ the visual aesthetic of supercars in order to capitalize on the positive associations of the vehicles. Corporations outside of the automotive industry can similarly employ [supercar aesthetics](https://www.trendhunter.com/trends/sergio-hudson) to evoke positive associations with their product lines. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 22% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Supercar Aesthetics:** Opportunity for businesses to incorporate supercar aesthetics to evoke positive associations with their products. - **Fashion-tech Fusion:** Emerging trend of blending fashion and technology, creating new opportunities for innovative product designs and collaborations. - **Speed-inspired Marketing:** Rising trend of using speed and high-performance concepts in marketing campaigns to appeal to a wide audience. ### Where This Applies - **Fashion and Apparel:** Fashion brands can explore supercar-inspired designs to create unique and visually appealing products. - **Automotive:** Opportunity for automakers to collaborate with fashion brands and incorporate high-fashion aesthetics into their vehicle designs. - **Technology:** Tech companies can develop innovative wearable devices and accessories that blend fashion and high-performance features. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Motorsports-Inspired Fall Fashion](https://www.trendhunter.com/trends/sage-nation-4.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Toy Car-Inspired Fashion Capsules](https://www.trendhunter.com/trends/hot-wheels-and-maje.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md)